The neural substrate of maternal love in shopping: Mothers' willingness to pay for her child vs. for herself: An fMRI study

机译：购物中的母爱神经基质：母亲愿意为她的孩子付出代价与自己：一个FMRI研究

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Mother love is essential for mother-child relationship, and is important for child's development. Despite of series of studies pertaining to the neural substrate of parental love, to date, however, no publication is found regarding the neural substrates of maternal love in shopping. In this study, we examined first-time mothers' brain activations in response to mother-related (purses, make-ups, and clothes) and children-related (toys, books, and clothes) items measured by fMRI. 22 (including 20 first-time) mothers were scanned with 3T MRI scanner. In children- vs. mother-related items, the expected mother-nature site, peri-aquductal grey (or PAG), was found to be more activated. In addition, “Buy vs. NotBuy”, as well as interaction of both factors, were both identified. In addition, voxelwise regressions yielded regions associated with mothers' buying characteristics. Lastly, we also implemented the multi-voxel pattern analysis and searchlight mapping to these data, with some preliminary results.

机译：母亲爱对母子关系至关重要，对孩子的发展很重要。尽管有与父母爱的神经基质有关的一系列研究，但到目前为止，没有关于购物中的母性爱的神经基质的出版物。在这项研究中，我们审查了首次母亲的大脑激活，以应对由FMRI测量的与母亲相关（钱包，构成和衣服）和儿童相关（玩具，书籍和衣服）物品。 22（包括20名首次）母亲用3T MRI扫描仪扫描。在儿童与母亲相关的物品中，发现预期的母亲 - 自然网站，Peri-audvental灰色（或PAG）被发现更加激活。此外，“购买与Notbuy”以及两种因素的相互作用都被确定。此外，VoxelWise回归产生与母亲的购买特征相关的区域。最后，我们还通过一些初步结果实现了对这些数据的多体素模式分析和探照灯映射。

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《IEEE International Conference on Orange Technologies》|2014年||共4页
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Chun-Chia Kung; Yang-Yen Ou; Ding-Ruey Yeh; Chung-Fa Wang;
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biomedical MRI; brain; medical image processing; neurophysiology; regression analysis; MRI scanner; NotBuy; PAG; brain activations; child development; children-related items; expected mother-nature site; fMRI study; magnetic flux density 3 T; maternal love; mother love; mother-child relationship; mother-related items; mothers' buying characteristics; multivoxel pattern analysis; neural substrates; parental love; peri-aquductal grey; searchlight mapping; shopping; voxel-wise regressions; Correlation; Educational institutions; Indexes; Magnetic resonance imaging; Pediatrics; Psychology; Substrates; GLM; MVPA; PAG; fMRI; maternal love; searchlight analysis; shopping; voxelwise correlation;

机译：生物医学MRI;脑;医学图像处理;神经生理学;回归分析;MRI扫描仪;NORBUY;PAG;脑激活;儿童发展;儿童发展;预期的母亲 - 自然场地;FMRI研究;磁通密度3 T;母爱;母亲的关系;母子关系;母亲相关的物品;母亲的购买特征;神经基质;父母的爱;父母的爱;佩西 - 水平灰色;eSPEILLight映射;购物;voxel-Wise回归;相关;教育机构;磁共振成像;儿科;心理学;基板;GLM;MVPA;PAG;FMRI;母爱;探照灯分析;购物;VoxelWise相关;

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4. The neural substrate of maternal love in shopping: Mothers' willingness to pay for her child vs. for herself: An fMRI study [C] . Chun-Chia Kung, Yang-Yen Ou, Ding-Ruey Yeh, 2014 IEEE International Conference on Orange Technologies . 2014

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The neural substrate of maternal love in shopping: Mothers' willingness to pay for her child vs. for herself: An fMRI study

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