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Effect of Gratitude and Self Control to Impulsive Buying in Unisba Students

机译：感恩与自我控制在unisba学生冲动购买的影响

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摘要

The problem in this research arose from our discovery about Unisba student's behavior in excessive buying of cosmetic products. They buy these products without planning and consideration about the need of those cosmetic products. They did this behavior even after they have learnt Education of Islamic Religion course through 7 (seven) semesters. This course taught them about Islamic values, so they can accept whatever Allah SWT has granted them, so they can be more selective when it comes to buying cosmetic products, and buying them according to their need. The research methods used in this research is quantitative, the purposes of this research is to understand the effect of gratitude and self control to impulsive buying cosmetic products behavior. The samples of this research are Unisba students that like to buy cosmetic products. The results of this research are effect of gratitude to impulsive buying is 0,187 dan the effect of self control to impulsive buying is -0,267, from this results we can draw conclusion that every variable have little effects on impulsive buying. Gratitude and self control have little effects on impulsive buying in Unisba Students.
机译：这项研究中的问题从我们发现关于Unisba学生的行为过度购买的化妆品的行为。他们在没有规划和考虑这些化妆品的需求的情况下购买这些产品。即使在7（七）学期通过7（七）学期，他们也表现出这种行为。本课程教会他们有关伊斯兰价值观，因此他们可以接受所有Allah SWT授予它们，因此在购买化妆品时，它们可以更具选择性，并根据需要购买它们。本研究中使用的研究方法是定量的，本研究的目的是了解感恩和自我控制对冲动的购买化妆品行为的影响。本研究的样本是unisba学生，喜欢购买化妆品。这项研究的结果是感谢对冲动购买的影响是0,187丹自我控制到冲动购买的效果为-0,267，从此结果我们可以得出结论，每个变量对冲动的采购影响很小。感恩和自我控制对unisba学生的冲动购买几乎没有影响。

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