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首页> 外文会议>International Conference on Design for Inclusion;International Conference on Applied Human Factors and Ergonomics >Exploring Fashion Choice Criteria for Older Chinese Female Consumers: A Wardrobe Study Approach
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Exploring Fashion Choice Criteria for Older Chinese Female Consumers: A Wardrobe Study Approach

机译：探索中国老年女性消费者时尚选择标准：衣柜研究方法

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摘要

This paper outlines a wardrobe study conducted within a larger research investigation that aims to examine the daily clothing choices and preferences of older female consumers in China to inform clothing design for this demographic. Based on inclusive design principles, the paper discusses the method and results of a wardrobe study designed to gather evidence of clothing preferences from 27 Chinese women aged between 55-70 years old. Four favourite casual outfits were selected by each participant from their own wardrobe. These were then photographed on the body and flat, with garment details recorded. The visual data from the wardrobe study was collated into a textual format enabling quantitative content analysis to be applied to find areas of commonality and divergence in participants' choices regarding clothing design features, fabrics, fastenings and fit. The results of the study provide information that could assist in developing design guidelines for fashion designers and companies manufacturing clothing for ageing female Chinese consumers.
机译：本文概述了在更大的研究调查中进行的衣柜研究，旨在审查中国老年女性消费者的日常服装选择和偏好，以便为这一人口设计服装设计。根据包容性设计原则，讨论了衣柜研究的方法和结果，旨在从55-70岁之间的27名中国女性收集服装偏好的证据。每个参与者从自己的衣橱选择四个最喜欢的休闲服装。然后将这些拍摄在身体上并持平，记录服装细节。来自衣柜研究的视觉数据被整理为文本格式，可以应用定量内容分析，以便在参与者的选择，以查找有关服装设计特征，织物，紧固件和适合的参与者的共性和分歧领域。该研究的结果提供了有助于开发时装设计师和公司制造服装的设计准则，为老年女性中国消费者制定设计指南。

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