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Optimization of Corporate Social Responsibility Funds Through Partnership Strategies at Puskesmas Muara Jawa, East Kalimantan in 2019

机译:2019年帕斯克斯马斯马拉·朱达伙伴关系战略优化企业社会责任基金

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Corporate Social Responsibility (CSR) is defined as a corporation's responsibility towards stakeholders to minimize negative impacts and maximize positive impacts which includes economic, social/health, and environmental aspects (triple bottom line). Although there is an increasing trend in the contribution of CSR towards health services in Indonesia, its participation in the public health programs is still low. This study aimed to determine the strategy of Puskesmas Muara Jawa in optimizing CSR funds and improving activities that initially aimed to create a good corporate image into programmed and structured activities. This study was a qualitative study conducted at the Puskesmas Muara Jawa during June - July 2019. We involved 8 informants from the Puskesmas, the District Health Office, community leaders and companies in this study. Puskesmas Muara Jawa was conducting partnership and synergy strategies through the socialization of the approach to health problems from an ecological perspective during the sub-district Musrenbang. Several steps were conducted starting from assessment, matching perception, role regulation and intensive communication to all stakeholders, partnering and collaborating in informing programs that had an impact on improving public health. Infrastructure programs in the health sector such as construction and renovation of supporting facilities for health services, clean water facilities, and renovation of Posyandu and Polindes still existed. However, programmed activities such as healthy homes monitoring, STBM triggering and monitoring of STBM villages had also been realized with an allocation of Rp. 52.185,000. Increasing CSR funds for programmed and structured public health activities can be done through partnership strategies by utilizing sub-district planning mechanism through Musrenbang activities.
机译:企业社会责任(CSR)被定义为公司对利益攸关方的责任,以尽量减少负面影响,并最大限度地影响包括经济,社会/健康和环境方面的积极影响(三重底线)。虽然企业社会责任对印度尼西亚的健康服务贡献越来越大,但其参与公共卫生计划仍然很低。本研究旨在确定Puskesmas Muara Jawa的策略,优化CSR资金,提高最初旨在将良好的企业形象创建为编程和结构化活动的活动。本研究是在2019年6月至7月的Puskesmas Muara Jawa进行的一个定性研究。我们涉及来自Puskesmas的8个线人,该研究中的地区卫生办公室,社区领导和公司。 Puskesmas Muara Jawa通过社会化在Sub-Degrance Musrenbang期间通过社会化的健康问题的社会化进行伙伴关系和协同策略。从评估,匹配的感知,角色监管和密集的沟通,与所有利益攸关方,合作和合作,在告知改善公共卫生的计划中,进行了几个步骤。卫生部门的基础设施计划,如卫生服务,清洁水设施和翻修和翻新的配套设施的建设和翻新,仍然存在。然而,通过分配RP,也实现了健康的家庭监测,STBM触发和监测STBM村庄的编程活动。 52.185,000。通过利用Sub Distres Cannbang活动,可以通过伙伴关系策略来通过利用子地区规划机制来提高CSR资金的增加和结构性公共卫生活动。

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