• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International Conference on Human-Computer Interaction;International Conference on Universal Access in Human-Computer Interaction >Implicit Measures as a Useful Tool for Evaluating User Experience
【24h】

Implicit Measures as a Useful Tool for Evaluating User Experience

机译：隐式措施作为评估用户体验的有用工具

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

With the increasing presence in our lives of interactive and technological items, the concept of "experience" becomes crucial in both the design and the evaluation phases. When aiming to measure such experience, researchers typically adopt self-report methodology. However, it has been established that also unconscious motives (i.e., emotions, implicit attitudes) - which people are not always aware of - need to be taken into account in understanding users' perception, by means of indirect measures. The present study investigates the possibility of measuring UX by both implicit and explicit attitudes measures. In an experimental study (N = 36), we asked participants to evaluate a conversational chatbot prototype, which had the fictional goal of pre-selecting candidates for a job, and to fix a date for the job interview. We manipulated between-participants the chatbot's gender (male vs. female) and the tone of voice (formal vs. informal). Explicit user experience's evaluation (i.e., UEQ) and implicit attitudes towards the chatbot (i.e., IAT) were the dependent variables, as well as self-reported measures of chatbot's efficacy and emotional experience. Our findings showed an implicit preference towards the informal version of the chatbot, as revealed by the IAT scores, whereas no differences emerged on explicit measures of the UEQ. Results are discussed in light of the effect of implicit attitudes on overall experience, and on the importance of comparing implicit and explicit measures, as well as objective usability measures, when evaluating the UX.
机译：随着在我们的互动和技术项目的生活中的增加，“经验”的概念在设计和评估阶段都变得至关重要。旨在衡量这种经验，研究人员通常采用自我报告方法。但是，已经建立了也是无意识的动机（即情绪，隐含态度） - 通过间接措施，需要考虑到在理解用户的看法方面。本研究调查了通过隐含和明确的态度措施来测量UX的可能性。在一个实验研究（n = 36）中，我们要求参与者评估会话聊天原型，这些原型是预先选择候选人的虚构目标，并修复求职面试的日期。我们在与参与者之间操纵聊天人的性别（男性与女性）和语音（正式与非正式）。明确的用户体验的评估（即，UEQ）和对Chatbot的隐含态度（即，IAT）是依赖变量，以及对Chatbot的疗效和情感体验的自我报告措施。我们的调查结果表明，展示了对聊天行业的非正式版本的偏好，如IAT分数所揭示的，而在UEQ的明确措施中没有出现任何差异。结果是鉴于隐含对整体经验的影响以及在评估UX时比较隐性和明确措施的重要性以及对比的重要性。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号