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首页> 外文会议>International Conference on Social Informatics >You Can't See What You Can't See: Experimental Evidence for How Much Relevant Information May Be Missed Due to Google's Web Search Personalisation
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You Can't See What You Can't See: Experimental Evidence for How Much Relevant Information May Be Missed Due to Google's Web Search Personalisation

机译：您无法看到您无法看到的内容：由于Google的Web搜索个性化，可能会错过多少相关信息的实验证据

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摘要

The influence of Web search personalisation on professional knowledge work is an understudied area. Here we investigate how public sector officials self-assess their dependency on the Google Web search engine, whether they are aware of the potential impact of algorithmic biases on their ability to retrieve all relevant information, and how much relevant information may actually be missed due to Web search personalisation. We find that the majority of participants in our experimental study are neither aware that there is a potential problem nor do they have a strategy to mitigate the risk of missing relevant information when performing online searches. Most significantly, we provide empirical evidence that up to 20% of relevant information may be missed due to Web search personalisation. This work has significant implications for Web research by public sector professionals, who should be provided with training about the potential algorithmic biases that may affect their judgments and decision making, as well as clear guidelines how to minimise the risk of missing relevant information.
机译：网络搜索个性化对专业知识工作的影响是一个被人深受清算的地区。在这里，我们调查公共部门官员如何自我评估他们对Google Web搜索引擎的依赖，无论它们是否了解算法偏差对其检索所有相关信息的能力，以及实际可能会错过多少相关信息网络搜索个性化。我们发现我们实验研究中的大多数参与者都意识到存在潜在的问题，也没有策略在执行在线搜索时减少相关信息的风险。最重要的是，我们提供的经验证据，由于网络搜索个性化，可能会错过高达20％的相关信息。这项工作对公共部门的专业人士，谁应提供关于可能影响他们的判断和决策，以及清晰的指引如何丢失有关的信息的风险最小化可能的算法偏见培训网络研究显著影响。

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