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The Innovativeness of the Market Entry Strategy and New Technology Venture performance--The Analysis Based on the Different Impact on Growth and Scale Performance

机译:市场进入策略的创新与新技术风险性能 - 基于对增长和规模绩效的不同影响的分析

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The article takes the new technology venture in founding period as research target and mainly examines the relatedness of the market entry strategy to the initial performance of the new venture.Using the random samples in Chinese context,it finds that the innovativeness of the market entry strategy improves the new technology ventures' initial performance as a whole,especially on new technology ventures' growth.Comparing to the negative impacts of the product and service innovation on the initial scale,the innovation on transaction structure positively leads to the new venture performance,both growth and scale performance.
机译:本文以研究目标为基础的新技术创业,主要研究市场进入策略的相关性,以对新风险的初步表现。在中国背景下的随机样本,发现市场进入策略的创新完整地提高了新技术企业的初步表现,特别是在新技术企业的增长中,对产品和服务创新的负面影响初始规模,交易结构的创新积极地导致新的风险性能,都导致新的风险性能成长和规模表现。

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