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Purple Project: The Innovative Use of Structural Engineering in a Safety Project

机译：紫色项目：安全项目中结构工程的创新利用

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摘要

Companies that manufacture retail products are frequently challenged to differentiate themselves from their competitors. This differentiation can take place at the Point of Sale (POS) and is quite acute in the food and beverage industry. One way to differentiate at the POS is to erect product displays which garner attention from consumers. This is a common industry practice and has led to larger and taller in-store displays. An unfortunate effect of the battle for attention has been an increase in hazards and risks associated with these in-store displays of merchandise. In some cases, this has led to injury to merchandisers, store personnel and consumers.
机译：制造零售产品的公司经常挑战，以区分自己的竞争对手。这种差异可以在销售点（POS）进行，并且在食品和饮料行业方面非常急剧。在POS上区分的一种方法是竖立产品显示，从消费者中施加着注意力。这是一个普遍的行业实践，并导致更大，更高的店内显示器。对注意力的不幸效果一直是与这些商品展示相关的危险和风险的增加。在某些情况下，这导致贩运商品，商店人员和消费者受伤。

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