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Understanding Business Models in the Sharing Economy in China: A Case Study

机译:了解中国共享经济的商业模式 - 以案例研究

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Along with a growing environmental consciousness and the advancement of information communication technology, car sharing and apartment sharing as the prominent examples of the sharing economy is becoming increasingly popular in China. This study aims to have a better understanding of business models in the sharing economy in China. Four research questions are presented. On the basis of a literature review on the business model and sharing economy, we proposed an analysis framework consisting of four major dimensions of business model concepts to study how the sharing economy works in China, including value network, value architecture, value proposition, and value finance. To address this, a case study with the Uber China is carried out. The key findings from the case study are presented in accordance with identified four dimensions of business model concepts.
机译:随着环境意识的日益增长和信息通信技术的推进,作为分享经济的突出示例的汽车分享和公寓分享在中国越来越受欢迎。本研究旨在更好地了解中国共享经济中的商业模式。提供了四个研究问题。在对商业模式和共享经济的文献综述的基础上,我们提出了一个分析框架,由商业模式概念的四个主要维度组成,研究共享经济在中国的运作方式,包括价值网络,价值架构,价值主张以及价值财务。为了解决这个问题,进行了与优步中国的案例研究。案例研究的关键发现根据商业模式概念的识别的四个维度呈现。

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