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首页> 外文会议>International conference on advances in data sciences, security and applications >Adoption of Localization in E-commerce Impact of Localization on Emerging SMEs
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Adoption of Localization in E-commerce Impact of Localization on Emerging SMEs

机译：通过本土化对新兴中小企​​业的影响的本土化影响

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The abstract should summarize the contents of the paper in short terms, i.e., 150-250 words. Globalization in E-commerce has provided new competitive and challenging markets to small, medium and large merchants. Due to the competitive market, most of the merchants are adopting Localization in order to reach deep into the market and to spread their unique propositions and products to their intended customers. For large merchants, it is easy to scale because of availability of large marketplace and reaches in different sectors. But for SMEs with limited product range, it is difficult to spread a name of their product and to reach every intended customer. For such kind of merchants, Localization is like a boom as it helps them to spread their name and provide ease to customers to buy their products. The research mentioned in this paper highlighted different approaches that most of the emerging SMEs are following nowadays in order to increase the conversion rate. The highlighted approaches include social media campaigning of products in a particular locale according to the language of the region, multilingual payment pages, portals and website in local languages. This paper demonstrates the impact of localization on SMEs business and the conversion rate analyzed through various services they are offering to their customers. In this research, a prototype is built to spread the product campaign by SMEs in different in the local languages of the customers and their responses are recorded and analyzed in order to see the conversion rate, average transaction value for each language and traffic reach. This paper also highlights the approaches adopted by the new merchants who are operating in the small area and region and want to offer their services in a particular in customer's locale.
机译：摘要应以简短的术语总结本文的内容，即150-250字。电子商务的全球化为小型，中型和大型商人提供了新的竞争力和挑战性的市场。由于市场竞争力，大部分商家正在采用本地化，以便深入进入市场，并将其独特的主张和产品传播到其预定客户。对于大型商家来说，由于大型市场的可用性并且在不同的部门抵达，因此很容易扩大。但对于产品系列有限的中小企业，很难向其产品的名称传播并达到每个预定的客户。对于这种商人来说，本地化就像一个繁荣，因为它有助于他们散布他们的名字并提供便于客户购买产品。本文提到的研究突出了大多数新兴中小企​​业的不同方法，以提高转换率。突出的方法包括根据该地区的语言，多语言付款页面，门户网站和本地语言的特定区域环境中的产品的社交媒体广告。本文展示了本土化对中小企业业务的影响，并通过他们向客户提供的各种服务进行分析的转换率。在这项研究中，建立了一种原型来通过中小企业传播产品广告系列，以不同的客户，他们的响应被记录和分析，以便查看每个语言和流量的转换率，平均交易价值。本文还突出了在小区和地区经营的新商家采用的方法，并希望在特定的客户区域内提供他们的服务。

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