首页> 外文会议>PAN-PACIFIC CONFERENCE XXVI(“战略创新、协作融合”泛太平洋管理学会第26届年会) >An Analytical Study of Innovation and Imitation Effects on Technology Adoption Based on Venkatraman's Model
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An Analytical Study of Innovation and Imitation Effects on Technology Adoption Based on Venkatraman's Model

机译:基于Venkatraman模型的创新和模仿对技术采用的影响的分析研究

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摘要

Previous MIS studies on technology adoption have shown that information and communication technology (ICT) adoption is influenced by innovation effects such as usefulness and ease of use,both of which emphasize utilitarian-oriented values.The majority of these studies have bypassed imitation effects such as subjective norms,word of mouth,and advertising,which are associated with cultural values,social networks,and hedonic-oriented values.And most of these studies are not longitudinal but cross-sectional.
机译:MIS先前对技术采用的研究表明,信息和通信技术(ICT)的采用受到诸如实用性和易用性等创新效应的影响,而这两种创新都强调了以功利主义为导向的价值。与文化价值,社会网络和享乐主义价值相关的主观规范,口碑和广告。这些研究大多数不是纵向的而是横断面的。

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