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Transforming information markets: Implications of the digital network economy

机译：改变信息市场：数字网络经济的含义

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The continuing development of digital technology and interconnected digital and global networking arernradically transforming media and information markets, cost and value structures, and consumerrnattitudes and expectations. This is contributing to a shift from a perception of traditional mediarnproducts as the focus of consumer interest to an interest in content, with the media form of interestrnonly to the degree to which it adds value to media consumption. This suggests a need for media andrnlibraries to shift from thinking of themselves as distributors of specific media (newspaper, radio, TV,rnbooks, etc.) to a more generalized provider of access to information. They, as well as emergingrncross-media platforms (Internet TV, Mobile TV, Cell TV, etc.) and digital media products, need tornfocus on not merely on providing valued content, but on identifying and taking advantage of thernappropriate content added-value that new products and services bring.
机译：数字技术的不断发展以及互连的数字和全球网络正在彻底改变媒体和信息市场，成本和价值结构以及消费者的态度和期望。这促使人们从以消费者为关注焦点的传统媒体产品的观念转变为对内容的兴趣，而兴趣的媒体形式仅在一定程度上增加了媒体消费的价值。这表明媒体和图书馆有必要从将自己视为特定媒体（报纸，广播，电视，书籍等）的发行商，转向更广泛地访问信息的提供商。它们以及新兴的跨媒体平台（互联网电视，移动电视，手机电视等）和数字媒体产品，不仅需要集中提供有价值的内容，而且还需要识别和利用适当的内容增值功能新产品和服务带来。

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