Modeling Culture in Trade: Uncertainty Avoidance

机译：贸易文化建模：不确定性规避

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A model is presented of the way that our cultural attitude towards the unknown influences the decisions we make in trade. Uncertainty avoidance is one of Hofstede's five cultural dimensions. The paper presents a model of how this dimension affects trade. This influence has been explicated for the decisions regarding trade: partner selection, negotiation behavior, trust, and the interpretation of the trade partner's behavior. It has been verified in simulations showing that the generic tendencies as attributed to uncertainty avoidance are reflected in the simulation results. Our approach is an example of instantiating generic knowledge on the influences of culture on decision-making in general.

机译：提出了一个模型，该模型说明了我们对未知事物的文化态度会影响我们在贸易中做出的决定。避免不确定性是霍夫斯泰德五个文化层面之一。本文提出了这个维度如何影响贸易的模型。这种影响已经在有关贸易的决策中得到了阐明：合作伙伴的选择，谈判行为，信任以及对贸易伙伴行为的解释。在仿真中已进行了验证，结果表明，由于避免了不确定性，通用趋势已反映在仿真结果中。我们的方法是实例化关于文化对总体决策影响的通用知识的示例。

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来源
《Proceedings of the 2008 spring simulation multiconference》|2008年|143-150|共8页
会议地点 Ottawa(CA);Ottawa(CA)
作者
Gert Jan Hofstede; Catholijn M. Jonker; Tim Verwaart;
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作者单位

Wageningen University;

Delft University of Technology;

LEI Wageningen UR;

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会议组织
原文格式 PDF
正文语种 eng
中图分类
关键词
trade; culture; agents; uncertainty avoidance; negotiation;

机译：贸易文化;代理商避免不确定性；谈判;

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Modeling Culture in Trade: Uncertainty Avoidance

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