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Open Innovation Model Based on Users' Resources--As an Example of the P G

机译:基于用户资源的开放式创新模型-以宝洁公司为例

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摘要

With the increasing development of the market economy, the users' resources have become an important part of the open innovation resources. This paper is based on the study of P & G open innovation process, proposes open innovation model that is based on users' resources, and emphasizes that the user resources in the process of innovation has an irreplaceable role. Subsequently, it does a brief comparison between the P & G and similar enterprises, pointes out that the companies in China is lack of capacity to open innovation, and make relevant comments and suggestions.
机译:随着市场经济的不断发展,用户资源已成为开放式创新资源的重要组成部分。本文在对宝洁公司的开放式创新过程进行研究的基础上,提出了一种基于用户资源的开放式创新模型,并强调了用户资源在创新过程中具有不可替代的作用。随后,对宝洁与同类企业进行了简要的比较,指出中国的企业缺乏开放创新的能力,并提出了相关的意见和建议。

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