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首页> 外文会议>Proceedings of 2010 international conference on regional management science and engineering >Empirical Study on Human Resources Development of Marketing Managers in Central China Based on Competence Model
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Empirical Study on Human Resources Development of Marketing Managers in Central China Based on Competence Model

机译：基于能力模型的中部地区营销经理人力资源开发实证研究

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摘要

The competence model of marketing managers in central China is researched, so as to provide the reliable basis for promoting human resources development of marketing managers in central China. First, the competence model of marketing managers in central China is established by Behavior Event Interview and statistic analysis. Then, the research recovers 153 effective questionnaires by surveying 171 marketing managers who are from 16 companies in central China, tests the model by applying reliability analysis, validity analysis, correlation analysis etc, and then validates the model. The competence model of marketing managers in central China includes 12 competencies which are achievement orientation, initiative, interpersonal insight, customer orientation, personal influence, ability in public relations, commanding, analyzing ability, information-searching ability, self-confidence, selfcontrol, and flexibility.
机译：研究了中部地区市场营销经理人的胜任力模型，为促进中部地区市场营销经理人的人力资源开发提供了可靠的依据。首先，通过行为事件访谈法和统计分析法建立了华中地区市场营销经理人的胜任力模型。然后，该研究通过对来自中部16家公司的171名营销经理进行调查，回收了153份有效问卷，并通过可靠性分析，有效性分析，相关性分析等对模型进行了测试，然后对模型进行了验证。华中地区营销经理的能力模型包括成就导向，主动性，人际洞察力，客户导向，个人影响力，公共关系能力，指挥，分析能力，信息搜索能力，自信心，自我控制能力和自信心的12种能力。灵活性。

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