首页> 外文会议>Proceedings of the 2011 ACM/IEEE on joint conference on digital libraries. >That's News to Me: The Influence of Perceived Gratifications and Personal Experience on News Sharing in Social Media
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That's News to Me: The Influence of Perceived Gratifications and Personal Experience on News Sharing in Social Media

机译:这对我来说是新闻:感激的满足感和个人经历对社交媒体新闻共享的影响

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摘要

Sharing news is a popular activity in social media and influence both individuals and society. However, little empirical research has been conducted to explore the motivations underlying users' news sharing behavior. Adopting the uses and gratifications perspective, this study examined the role of gratification factors and user experience in explaining users' news sharing intention on social media. Hierarchical regression was employed to analyze the data collected from 144 undergraduate and graduate students. The results show that status seeking was the strongest motivation in predicting news sharing intention, followed by sociality and informativeness. However, entertainment/escapism was not a significant predictor in contrast to prior work. Further, we examined user experience in predicting news sharing intention and identified it as a significant factor.
机译:分享新闻是社交媒体中的一项流行活动,并且影响个人和社会。但是,很少有实证研究来探索用户新闻共享行为的动机。本研究采用使用和满足的观点,研究了满足因素和用户体验在解释用户在社交媒体上的新闻共享意图方面的作用。运用层次回归分析分析了144名本科生和研究生的数据。结果表明,寻求身份是预测新闻共享意图的最强动机,其次是社交性和信息性。然而,与先前的工作相比,娱乐/逃避现实并不是一个重要的预测指标。此外,我们检查了预测新闻共享意图的用户体验,并将其确定为重要因素。

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