...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Health communication >When a Personal HPV Story on a Blog Influences Perceived Social Norms: The Roles of Personal Experience, Framing, Perceived Similarity, and Social Media Metrics
【24h】

When a Personal HPV Story on a Blog Influences Perceived Social Norms: The Roles of Personal Experience, Framing, Perceived Similarity, and Social Media Metrics

机译：当博客上的个人HPV故事影响感知社会规范：个人经验，框架，感知的相似性和社交媒体指标的角色

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The current study examines how a personal health story on a blog can influence individuals' perceived social norms, adopting the notion that social norms are "group identity-based codes of conduct". For that, we tested the effects of story framing and personal experience on perceived similarity, which interacts with social media metrics in forming perceived social norms. In an online experiment, college students (N = 220) were recruited to read a blogger's story in either a gain-frame (the blogger received the HPV vaccine and, thus, prevented cancer) or a loss-frame (the blogger did not receive the vaccine and, thus, developed cancer) with either high or low social media metrics. Participants reported that they were more similar with the blogger in the gain-framed story than the one in the loss-framed story, especially among those who have received the HPV. This perceived similarity was positively associated with both descriptive and injunctive norms; however, the positive association between similarity and descriptive norms disappeared when the blog had low social media metrics. Theoretical and practical implications are discussed.
机译：目前的研究探讨了博客上的个人健康故事如何影响个人的感知社会规范，采用社会规范是“基于群体的行为守则”的观念。为此，我们测试了故事框架和个人经验对感知相似性的影响，这与形成感知社会规范的社交媒体指标相互作用。在一个在线实验中，招募大学生（n = 220）在增益框架中招募了博主的故事（博主接受了HPV疫苗，因此，预防癌症）或损失框架（博主没有收到具有高或低社交媒体指标的疫苗和癌症，癌症）。与会者报告说，他们与博客的故事中的博主比丢失框架故事中的博客更相似，特别是那些收到HPV的人。这种感知的相似性与描述性和禁令规范呈正相关;然而，当博客具有低社交媒体指标时，相似性和描述性规范之间的积极关联消失了。讨论了理论和实践影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号