The Effect of Customer Maintenance From Financial Institutions on Financial Service Marketing

机译：金融机构客户维护对金融服务营销的影响

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Both marketing capability and favorable customer relations are core competitiveness for financial institutions.Customers-benefit-oriented strategy such as customer maintenance plays an important role in marketing of financial service.The thesis sets forth the existing problems and probes into customer maintenance in service marketing, and offers some constructive suggestions related to it.

机译：营销能力和良好的客户关系都是金融机构的核心竞争力。客户维护等以客户利益为导向的策略在金融服务营销中起着重要的作用。本文提出了服务营销中存在的问题和对客户维护的探讨，并提供与此有关的一些建设性建议。

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来源
《Proceedings of 2014 international symposium - international marketing science and information technology》|2014年|133-136|共4页
会议地点 Melbourne(AU)
作者
ZHAO Jun; LI Zhijian;
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作者单位

International Business Economic College, Wuhan Textile University, China, 430077;

International Business Economic College, Wuhan Textile University, China, 430077;

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会议组织
原文格式 PDF
正文语种 eng
中图分类市场学;
关键词
Financial institution; Marketing of financial service; Customer maintenance; Impact; Countermeasures;

机译：金融机构;金融服务营销;客户维护;影响;对策;

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4. The Effect of Customer Maintenance From Financial Institutions on Financial Service Marketing [C] . ZHAO Jun, LI Zhijian International symposium on international marketing science and information technology . 2014

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5. Customer relationship marketing and effects of demographics and technology on customer satisfaction and loyalty in financial services. [D] . Aaltonen, Priscilla Gaudet. 2004

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The Effect of Customer Maintenance From Financial Institutions on Financial Service Marketing

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