• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>Proceedings of the 4th Conference on Systems Science, Management Science amp; System Dynamics. >A Study on the Effects of Corporate Social Responsibility on Corporate Reputation and Purchase Intention of Consumer
【24h】

A Study on the Effects of Corporate Social Responsibility on Corporate Reputation and Purchase Intention of Consumer

机译：企业社会责任对企业声誉和消费者购买意愿的影响研究

获取原文
获取原文并翻译 | 示例
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This paper attempted to build a conceptual model including corporate social responsibility (CSR), corporate reputation, corporate identification and purchase intention of consumer, and by empirical testing of structural equation modeling, this paper also explored the inherent mechanism that CSR affects on purchase intention of consumer, as well as the mediators between CSR and purchase intention of consumer. The results show that the effects of CSR on purchase intention of consumer come mainly from the economic responsibility, legal responsibility, consumer responsibility, and staff responsibility; corporate reputation and consumer recognition of corporate are main mediators that CSR affects on purchase intention of consumer, that is: CSR affects on corporate identification of consumer by corporate reputation, thereby affecting purchase intention of consumer. Conclusions of this paper have a certain degree enlightening meaning for our enterprises and society to improve the fulfill level of CSR
机译：本文试图建立一个包括企业社会责任，企业声誉，企业识别和消费者购买意愿的概念模型，并通过对结构方程模型的实证检验，探索了企业社会责任影响消费者购买意愿的内在机理。消费者，以及企业社会责任与消费者购买意愿之间的中介者。结果表明，企业社会责任对消费者购买意愿的影响主要来自经济责任，法律责任，消费者责任和员工责任。企业声誉和消费者对企业的认可是企业社会责任影响消费者购买意愿的主要媒介，即企业社会责任影响企业声誉对消费者的企业认同，从而影响消费者的购买意愿。本文的结论对我国企业和社会提高企业社会责任的履行水平具有一定的启发意义。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号