Enlightenment from the Internationalization Strategy Models of Haier Group of China

机译：中国海尔集团国际化战略模式的启示

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The classic theoretical internationalization approach from developed counties was applied in this paper, and the success and weakness of the internationalization strategy model of Haier were analyzed and pointed out. The author argues that Haier Group must upgrade its internationalization strategy to overcome the bottleneck in the strategy implementation. Thus, new methods for the internationalization strategy model were established and its enlightenment to the internationalization of other Chinese household appliance companies was analyzed.

机译：本文采用了发达国家经典的理论国际化方法，分析并指出了海尔国际化战略模型的成败。作者认为，海尔集团必须升级其国际化战略，以克服战略实施中的瓶颈。因此，建立了国际化战略模型的新方法，并分析了其对其他中国家电企业国际化的启示。

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来源
《Proceedings of the 8th international conference on innovation and management》|2011年|1187-1191|共5页
会议地点 Kitakyushu(JP)
作者
YiYan; YaoGuanli;
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作者单位

School of Humanities and Law, Wuhan University of Technology, Wuhan, P.R.China, 430070;

School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070;

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原文格式 PDF
正文语种 eng
中图分类经济计划与管理;
关键词
Internationalization strategy model; Haier Group; Internationalization; Chinese household appliance companies; Enlightenment;

机译：国际化战略模型；海尔集团国际化；中国家用电器公司；启示;

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Enlightenment from the Internationalization Strategy Models of Haier Group of China

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