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Game Analysis of Google's Information Dissemination Strategy in China

机译:Google在中国的信息传播策略的博弈分析

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This paper addresses the issues that arise when corporations are required to make strategic choices regarding operation in foreign countries with diverse socio-political systems and culture, while taking into consideration all the'relevant stakeholders, which ultimately affects the corporations' current and future payoffs. Using the game theory principles we focus on Google's internet search operations in China, particularly information dissemination decisions, and we examine how Google's decisions affect the corporation's success on the Chinese market, which is additionally determined by the information regulation policy of the Chinese authorities. In view of the fact that goals of Google and Chinese authorities are partially overlapping and partially conflicting this perfect information game contains both competitive and cooperative elements. In this paper we will argue that for Google or any other company in the equal situation the best strategic choice would be to respect and follow the laws and restrictions set by the authorities of the country in which the company chooses to operate. Finally, an analysis is completed through determining the optimal strategy for Google and Chinese authorities and finding the equilibrium point.
机译:本文讨论了当需要公司针对具有不同社会政治制度和文化的外国经营进行战略选择时,同时考虑到所有相关利益相关方的问题,这些问题最终会影响公司的当前和未来收益。使用博弈论原理,我们专注于Google在中国的互联网搜索业务,尤其是信息传播决策,并且我们研究了Google的决策如何影响该公司在中国市场上的成功,这还取决于中国政府的信息监管政策。鉴于Google和中国当局的目标部分重叠且部分冲突的事实,这个完美的信息游戏包含竞争和合作元素。在本文中,我们将争辩说,对于处于平等情况下的Google或任何其他公司,最佳的战略选择将是遵守并遵守该公司选择运营所在国家/地区的当局制定的法律和限制。最后,通过为Google和中国当局确定最佳策略并找到平衡点来完成分析。

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