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Game Analysis of Google's information dissemination strategy in China: a new perspective for knowledge engineering

机译：中国谷歌信息传播战略的游戏分析：知识工程的新视角

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This paper addresses the issues that arise when corporations are required to make strategic choices regarding operation in foreign countries with diverse socio-political systems and culture, while taking into consideration all the relevant stakeholders, which ultimately affects the corporations' current and future payoffs. Using the game theory principles we focus on Google's internet search operations in China, particularly information dissemination decisions, and we examine how Google's decisions affect the corporation's success on the Chinese market, which is additionally determined by the information regulation policy of the Chinese authorities. In view of the fact that goals of Google and Chinese authorities are partially overlapping and partially conflicting this perfect information game contains both competitive and cooperative elements. In this paper we will argue that for Google or any other company in the equal situation the best strategic choice would be to respect and follow the laws and restrictions set by the authorities of the country in which the company chooses to operate. Finally, an analysis is completed through determining the optimal strategy for Google and Chinese authorities and finding the equilibrium point. This work provides a new perspective for knowledge engineering.
机译：本文讨论了企业所需的问题，以便在具有多元化的社会政治系统和文化中对外国的运作进行战略选择时，同时考虑到所有相关利益攸关方，最终影响公司的当前和未来的收益。使用博弈论原则，我们专注于中国在中国的互联网搜索运营，特别是信息传播决策，我们研究了谷歌的决策如何影响公司对中国市场的成功，这是中国当局的信息监管政策确定。鉴于谷歌和中国当局的目标部分重叠和部分冲突这种完美的信息游戏，包含竞争和合作元素。在本文中，我们将争辩说，对于谷歌或任何其他公司在平等的情况下，最好的战略选择是尊重和遵守本公司当局所选择的运作的国家设定的法律和限制。最后，通过确定谷歌和中国当局的最佳策略并找到均衡点来完成分析。这项工作为知识工程提供了一种新的视角。

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