CORRELATION BETWEEN FEMALE CONSUMERS'ADAPTIVE SHOPPING BEHAVIOR AND EMPLOYMENT STATUS AND EDUCATION LEVEL

机译：女性消费者适应性购物行为与就业状况与教育水平的相关性

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The concept of adaptive behavior stems from the problems facing consumers as they attempt to adjustrntheir lifestyles to accommodate changes of other uncertainties in the economic environment. Householdsrncan react to adverse economic situations by increasing family income (e.g., two-income family) or byrnchanging how they spend their income, including saving and debt proportions (Converse et al., 1980).rnMarketers have a great interest in recognizing and tracking changes in demographic trends in U.S.rnsociety. This is needed because of the long-term marketing management implications of these changesrnin today's society and economy and the increasing proportion of working women.rnWomen have obtained jobs in almost every field of employment. Even though women remainrnconcentrated in traditionally female occupational fields, in 1980s and the 1990s, a substantial increasernoccurred in clerical and professional occupations and in the service occupations.rnJoyce and Guiltian (1978) examined the impact of occupation on women's shopping behavior. Thernfindings demonstrated that professional women differ significantly from housewives and from womenrnwith nonprofessional jobs in their shopping behavior. When compared to professional women,rnnonprofessionals were more responsive to trading stamps, more oriented toward in-store atmosphericsrnand well-known brands, more concerned with in-store information and more amenable to private brands,rnand, as shoppers, tend to shop around. Bartos (1977) also indicated that working women do differ fromrnfull-time housewives in their shopping behavior. Jackson, McDaniel, and Rao (1985) reported that, duernto time considerations, working wives tend to dislike food shopping and food preparation and are lessrnconcerned with the impact of the lack of these two activities on their families.rnThe key to retailers' success in today's economy is to know their female and male customers' needs andrnto meet these changing needs (Miller 1990, Caminiti 1993). The objective of this research study is tornassess the effectiveness of the employment status and education level of female heads of households forrnsegmenting markets for non-durable goods.rnThe objectives of this research are as follows: The first purpose is to examine the effectiveness ofrnseveral employment status categories and education levels in describing the shopping behaviorrnorientations of female consumers. The aim is to examine socio-economic correlates of femalernconsumers' shopping behavior orientations. The second purpose is to describe female consumers'rnadaptive shopping orientations for non-durable goods. The factor analysis was used to identify datarnstructure. This was accomplished via the factor procedures with a varimax rotation. The scores on thernvarimax rotated components were calculated. This created dependent factor score variables. And theyrnwere used in subsequent analysis. The employment status and education level of the female respondentsrnwere chosen as independent variables in this study. The one-way analysis of variance procedures wasrnused to analyze the relationships between each of the independent variables and each of the dependentrnvariables. Results indicate that employment status and education level correlate with adaptive shoppingrnbehaviors of female shoppers.

机译：适应性行为的概念源于消费者在尝试调整生活方式以适应经济环境中其他不确定性变化时所面临的问题。家庭可以通过增加家庭收入（例如，两个收入的家庭）或改变他们的收入消费方式（包括储蓄和债务比例）来应对不利的经济形势（Converse等，1980）。市场营销商对识别和追踪变化非常感兴趣。美国社会的人口趋势。之所以需要这样做，是因为这些变化对当今的社会和经济产生了长期的营销管理影响，并且职业女性的比例不断增加。女性几乎在每个就业领域都获得了工作。尽管妇女仍然集中在传统的女性职业领域，但在1980年代和1990年代，文书和专业职业以及服务职业的人数大量增加。Joyce和Guiltian（1978）研究了职业对女性购物行为的影响。研究结果表明，职业女性与家庭主妇以及从事非职业工作的女性在购物行为上有很大不同。与职业女性相比，非专业人士对邮票的反应更快，更倾向于店内氛围和知名品牌，对店内信息的关注程度更高，对私人品牌更满意，因为购物者倾向于货比三家。 Bartos（1977）还指出，职业妇女的购物行为与全职家庭主妇确实有所不同。杰克逊（Jackson），麦克丹尼尔（McDaniel）和饶（Rao）（1985）报告说，由于时间的考虑，工作中的妻子往往不喜欢购物和准备食物，而对这两项活动的缺乏对其家庭的影响却不太关心。今天的经济是要了解他们的女性和男性顾客的需求，并满足这些不断变化的需求（Miller，1990； Caminiti，1993）。这项研究的目的是评估对非耐用品市场进行细分的女性户主的就业状况和受教育程度的有效性。这项研究的目的如下：第一个目的是检验几种就业状况的有效性描述女性消费者购物行为取向的类别和教育水平。目的是检验女性消费者购物行为取向的社会经济相关性。第二个目的是描述女性消费者对非耐用商品的适应性购物倾向。因子分析用于识别数据结构。这是通过具有最大可变角度的因子过程完成的。计算了最大方差旋转分量的分数。这创建了因数因子得分变量。并将它们用于后续分析。本研究选择女性受访者的就业状况和受教育程度作为自变量。使用方差过程的单向分析来分析每个独立变量和每个因变量之间的关系。结果表明，就业状况和受教育程度与女性购物者的适应性购物行为相关。

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《Proceedings of the thirty-second annual meeting of the Western Decision Sciences Institute》|2003年|p.1|共1页
会议地点 Island of Kauai HI(US)
作者
A. Ben Oumlil;
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作者单位

Department of Management Marketing, University of Dayton, 300 College Park, Dayton, OH 45469, U.S.A., (937) 229-2204, Ben.Oumlil@notes.udayton.edu;

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正文语种 eng
中图分类决策学;
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7. Decision-making is the process of analyzing information about a problem situation and comparing it to a specific conclusion in order to solve a specific problematic (Yıkılmaz, 2001; Miller and Byrnes, 2001). Decision-making styles are a mechanism that is influenced by the internal and external conditions that determine the direction of the decisions of the individual, the content of the decision-making process, and the outcome of the decision-making process (Payne, Bettman and Johson, 1993; Bavol’ár and Orosová, 2015). ACT is a contemporary member of the Cognitive Behavioral Therapy family. ACT (Acceptance and commitment therapy) has both similar and different directions with Behavioral Therapies and Cognitive Therapies (Herbet and Forman, 2011; Hayes, 2004). KKT responds to classical behavioral treatments using both existential and cognitive approaches in the analysis of behavior. KKT is a science wing that tries to solve human problems with a wider perspective aimed at solving problematic human behaviors (Plumb, Stewart, Dahl and Lundgren, 2009). It is seen that there is very little research about the new approach of ACT approach when the aiming country of our country is screened and it is thought that our country will contribute to the field of psychological counseling with the work done. In the scope of the research, experimental and control groups and preliminary test, post-test and follow-up measurements of 2x3 experimental design were used. The study's study group consists of a total of 24 (12 experimental and 12 control groups) university students studying in different departments and levels, continuing their education in the academic year of 2015-2016 in Ağrı province and İbrahim Chechen University in 2015-2016 academic year. The average age of participants in the experiment and control group is 20. There were 12 participants in the experimental group, 7 female and 5 male, and 12 participants, 7 female and 5 male in the control group. Personal Information Form and Decision Making Style Scale prepared by the researcher were used in the research. In order to decide on the tests to be used in the course of analyzing the data, the scores of the participant's Decision Styles Scale pre-test, which are placed primarily in the experimental and control groups, it was analyzed whether the basic expectations of parametric tests were answered. As a result of the analysis made, the scores, skewness and kurtosis coefficients obtained from the Decision Making Styles Scale were given to the experimental and control groups. It was determined that the distribution was normal in the result of Shapiro-Wilk test, in which the skewness and kurtosis coefficients of each sub-scale were ranked between -1 and +1. Participants in the experimental and control groups; homogeneity test results for decision-style pre-test measurements indicate that the data are homogeneous. According to the results of the Mauchly Globalness Test, it has been determined that working supports the hypothesis. It was determined that there was no significant difference between the pre-test scores obtained from dependent decision-making style of experiment and control groups, but the test group showed lower mean scores at the significant level within the scores of post-test and follow-up tests. Therefore, it can be said that the ACT-oriented psychoeducation program applied to the experimental group reduces the dependent decision-making style scores from the decision style sub-dimensions and the psychoeducation program has a lasting effect. 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CORRELATION BETWEEN FEMALE CONSUMERS'ADAPTIVE SHOPPING BEHAVIOR AND EMPLOYMENT STATUS AND EDUCATION LEVEL

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