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首页> 外文会议>Recent researches in applied economics >E - Small and Medium-Sized Tourism Enterprises - The Major Factors for Advanced Competitiveness in Romanian Travel Agencies
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E - Small and Medium-Sized Tourism Enterprises - The Major Factors for Advanced Competitiveness in Romanian Travel Agencies

机译：E-中小型旅游企业-罗马尼亚旅行社提高竞争力的主要因素

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摘要

The tourism phenomenon and the diversification of its forms have multiple consequences on the natural environment, the society and the economy. The Internet and e-business adoption are the most important issues of this century for travel agencies. Although, the Internet provides many opportunities to do business; therefore, in the near future the Romania travel agencies may lose their competitiveness. On the other hand, Small and medium-sized enterprises' (SMEs') competitiveness affects the competitive position of the economy as a whole. Innovation in tourism is associated with novelty of the marketing methods for obtain a favorable impact on consumers, creativity for creating a new tourism services according with the request at the market, performance for necessary in order to resist in a growing competition. Redesigning the business processes of travel agencies to adapt them to e-business environment is aimed in this study. The present system is going to be analyzed and redesigned to make them able to utilize from technology efficiently. Competitive strength of SMTEs lies in competitive advantages and distinctive competencies that we possess in relation to other competitors. The paper also focuses on the questions: What could be the contribution of SMTEs to the development and competitiveness of tourism destination?
机译：旅游现象及其形式的多样化对自然环境，社会和经济产生多重影响。对于旅行社来说，互联网和电子商务的采用是本世纪最重要的问题。虽然，Internet提供了很多开展业务的机会；因此，在不久的将来，罗马尼亚旅行社可能会失去竞争力。另一方面，中小企业的竞争力会影响整个经济的竞争地位。旅游业的创新与营销手段的新颖性有关，这些新颖的营销方法可对消费者产生有利的影响，其创新性可根据市场需求创建新的旅游服务，并具有必要的性能以抵御日益激烈的竞争。本研究旨在重新设计旅行社的业务流程，以使其适应电子商务环境。将对本系统进行分析和重新设计，以使他们能够有效地利用技术。 SMTE的竞争优势在于我们相对于其他竞争对手所具有的竞争优势和独特能力。本文还关注以下问题：SMTE对旅游目的地的发展和竞争力有何贡献？

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