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首页> 外文期刊>Procedia - Social and Behavioral Sciences >A Research on Innovation in Small and Medium-sized Enterprises in Tourism Industry: Case of Travel Agencies Operating in Antalya
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A Research on Innovation in Small and Medium-sized Enterprises in Tourism Industry: Case of Travel Agencies Operating in Antalya

机译：旅游行业中小企业创新研究-以安塔利亚旅行社为例

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摘要

There has been a growing focus on innovation in small and medium-sized enterprises (SMEs) in tourism industry. Innovation has been playing an increasing role in hospitality industry, and is especially important for the SMEs as well as travel agencies. However, innovation research has been applied to SMEs in hospitality industry on a limited extent. This paper discusses various definitions of innovation and innovation approaches in the context of SMEs in tourism industry. The objective of the paper is to reveals innovation activities of the travel agencies as one of the SMEs in tourism industry. In addition, the paper aims to reveal the relationship between innovation and the operating age of travel agency, and total personnel number of travel agency. To this end, a questionnaire was prepared. Questionnaires were employed to travel agencies operating in Antalya Province which has been known as the capital city of tourism in Turkey. Results have shown that improvements in the production process are so important in the survival of travel agencies. There is a significant relationship between ‘service innovation’ and ‘operating age’. There is also a significant relationship between ‘organizational innovation’ and ‘number of personnel’.
机译：在旅游业中，中小企业越来越重视创新。创新在酒店业中起着越来越重要的作用，对于中小企业和旅行​​社而言尤其重要。但是，创新研究已在有限的程度上应用于酒店业的中小企业。本文讨论了旅游业中小型企业背景下创新和创新方法的各种定义。本文的目的是揭示旅行社作为旅游业中小型企业之一的创新活动。另外，本文旨在揭示创新与旅行社经营年龄，旅行社总人数之间的关系。为此，准备了一份调查表。问卷被雇用到在安塔利亚省经营的旅行社，安塔利亚省被称为土耳其旅游的首都。结果表明，改进生产过程对于旅行社的生存至关重要。 “服务创新”与“运营时代”之间有着密切的关系。 “组织创新”与“人员数量”之间也存在着显着的关系。

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