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首页> 外文会议>Second International Conference on Ergonomics and Safety for Global Business Quality and Productivity ERGON-AXIA 2000, May 19-21, 2000, Warsaw, Poland >Analysis of Menu Priorities for Web Sites of Tourism Information from the User's Standpoint
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Analysis of Menu Priorities for Web Sites of Tourism Information from the User's Standpoint

机译：从用户的角度分析旅游信息网站的菜单优先级

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摘要

As the investigation about users, the NPD Online Research surveyed 13,000 visitors to the sites of American, Continental, Canadian, TWA, and United Airlines web sites in October of 1998. This survey suggested that less than one-third of the visitors purchase tickets online and the following features were ranked as "extremely/very important" to airline sites: delivery of up-to-date information (92%); information well organized (87%); search results relevant/accurate(97%); easy to useavigate (87%) (Cyberaltas, 1999). Among four features, Kwon and Park (1999) studied 'information well organized' and 'easy navigation.' Menu items on tourism web sites were realized as a critical factor of easy navigation in this research. Therefore, the purpose of this study is to examine the menu priorities for web sites of tourism information from the viewpoints of web users. This research will help to design and market successful web sites for tourism information.
机译：作为对用户的调查，NPD在线研究在1998年10月对13,000位访问美国，美国大陆，加拿大，TWA和联合航空网站的访问者进行了调查。该调查表明，不到三分之一的访问者在线购买机票以下功能在航空公司网站中被列为“极其/非常重要”：提供最新信息（92％）；信息井井有条（87％）;搜索结果相关/准确（97％）；易于使用/浏览（87％）（Cyber​​altas，1999）。 Kwon和Park（1999）在四个特征中研究了“信息组织得很好”和“导航容易”。在本研究中，旅游网站上的菜单项已被视为轻松导航的关键因素。因此，本研究的目的是从网络用户的角度研究旅游信息网站的菜单优先级。这项研究将有助于设计和销售成功的旅游信息网站。

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