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Corporate sponsroed education initiatives on bord the ISS

机译:公司在国际空间站上赞助的教育计划

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This paper proposes the cration of a corporate sponsored "Lecture from Space" prgram on board the International Space Station (ISS) with funding coming from a host of new technology and marketing spin-offs. This program would meld existing education initiatives in NASA with new corporate marketing techniques. Astronauts in residence on board the ISS would conduct short ten to fifteen minute live presentations and/or conduct interactive discussions carried out by a teacher in the classoroom. This cooncept is similar to a program already carried out during the neurolab mission on Shuttle flight STS-90. Building on that concep, the interactive simulcasts would be broadcast over the Internet and linked durectly to computers and televisions in classorooms woldwide. In addition to the live broadcasts, educational programs and demonstrations can be recorded in space, and marketed and sold for includison in televison programs, computer software, and other forms of media. Programs can be distributed directly into classrooms as an additional presentation supplement, as well as over the Internet or through cable and broacast television, similar to the Canadian Discovery Channel's broadcasts of the Neurolab mission. Successful maketing and advertishement can eventually lead to the creation of an entirely new, privately run cottage industry involving the distribution and sale of educationally related material associated with the ISS that would have the potential to become truly global in scope. By targeting areas of experties and research interest in microgravity, a large curriculum could be developed using space exploration as a unifying theme. Expansion of this concept could enhance objectives already initiated through the International Space University to include elementary and secondary school students. The ultimate goal would be to stimulate interest in space and space related sciences in today's youth through creative educational marketing initiatives while at the same time drwing funds almost entirely from the private sector.
机译:本文提出了由国际空间站(ISS)赞助的公司赞助的“来自太空的演讲”计划的建议,该资金来自一系列新技术和市场衍生品。该计划将把NASA现有的教育计划与新的公司营销技术融合在一起。留在国际空间站上的宇航员将进行短短的十到十五分钟的现场演示,和/或进行由教室中的老师进行的互动讨论。这个概念类似于在航天飞机STS-90的神经实验室任务期间已经执行的程序。在此概念的基础上,交互式联播将通过互联网进行广播,并直接链接到遍布全世界的教室中的计算机和电视。除现场广播外,还可以在太空中录制教育节目和演示,并在电视节目,计算机软件和其他形式的媒体中进行营销和出售,以供参考。可以将节目作为附加的演示文稿补充内容直接分发到教室中,也可以通过Internet或通过有线和广播电视广播,类似于加拿大探索频道对Neurolab任务的广播。成功的制作和广告宣传最终会导致创建一个全新的,私人经营的家庭手工业,涉及与国际空间站相关的教育相关材料的分销和销售,这有可能真正实现全球范围的发展。通过针对微重力领域的专业领域和研究兴趣,可以将空间探索作为一个统一主题来开发大型课程。扩大这一概念可以加强已经通过国际空间大学发起的目标,包括中小学生。最终目标将是通过创造性的教育营销计划来激发当今青年对太空与太空相关科学的兴趣,同时几乎全部从私营部门中抽出资金。

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