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The internet marketing strategies theory and empirical research based on product value

机译：基于产品价值的网络营销策略理论与实证研究

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摘要

The Earth has been becoming a global village by interconnected internet; more and more enterprises recognize important roles of the internet for business development. In the context of people's focus from the internet needs to the internet value, if enterprises want to have higher competitive position, it is necessary to create more value for customers. Most studies focus on the level of the internet to study the relationship value, and have not found that the network is gradually infiltrating from level to differ. Based on the product value, this article analyzes how the differentiated products, price, place and the promotion strategies of the internet affect on the product value. And taking satisfaction as the mediation, focused the empirical object on Taobao's customers, this article constructs the structural equation model and demonstrates the effect of the dimensionality of internet marketing strategy to the product value.
机译：通过互联互通，地球已成为全球村庄；越来越多的企业认识到Internet在业务发展中的重要作用。在人们从互联网需求到互联网价值的关注焦点的背景下，如果企业希望拥有更高的竞争地位，则有必要为客户创造更多的价值。大多数研究集中在互联网的层次上研究关系价值，而没有发现网络逐渐从层次渗透到差异。基于产品价值，本文分析了差异化产品，价格，地点和互联网的促销策略如何影响产品价值。并以满意度为中介，以实证对象为淘宝客户，构建了结构方程模型，论证了网络营销策略维度对产品价值的影响。

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