Study on Diffusion Mechanism of Viral Marketing Based on Social Networking Web Sites

机译：基于社交网站的病毒式营销扩散机制研究

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With the development of information technology and social network, viral marketing model which is a newly network marketing has been adopted by most companies in the recent years.We use social network analysis to make the preliminary study on the diffusion mechanism of viral marketing, and focus on finding how to accelerate social contagion.This article offers some suggestions as the reference value to apply the viral marketing model for the companies in the future.

机译：随着信息技术和社交网络的发展，近年来，大多数公司都采用了一种新的网络营销形式的病毒式营销模型。我们利用社交网络分析对病毒式营销的扩散机制进行了初步研究，并重点研究本文提供一些建议，作为将来将病毒式营销模型应用于公司的参考价值。

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来源
《Thirteenth Wuhan international conference on E-business》|2014年|296-299|共4页
会议地点 Wuhan(CN)
作者
Ding Huiping;
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作者单位

School of Economics and Management, Qingdao Agricultural University, China;

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会议组织
原文格式 PDF
正文语种 eng
中图分类建筑结构;
关键词
viral marketing; network marketing; diffusion mechanism; social commerce; information technology;

机译：病毒式营销;网络营销;扩散机制;社交商务;信息技术;

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1. THE IMPACT OF VIRAL MARKETING STRATEGY VIA SOCIAL NETWORK SITES ON STUDENTS IMAGE: A CASE STUDY AT PALESTINE TECHNICAL UNIVERSITY-KADOORIE [J] . KHALID MOHAMMAD OMAR, FADI AHMAD HERZALLAH, MOHANNAD MOUFEED AYYASH Journal of Theoretical and Applied Information Technology . 2021,第2期

机译：病毒营销策略通过社交网站对学生的影响形象：以巴勒斯坦技术大学为例 - Kadoorie
2. Modeling and maximizing influence diffusion in social networks for viral marketing [J] . Wenjun Wang, W. Nick Street Applied Network Science . 2018,第1期

机译：为病毒式营销建模并最大化社交网络中的影响力扩散
3. Web-Based Recruiting for Health Research Using a Social Networking Site: An Exploratory Study [J] . Yeshe Fenner, Suzanne M Garland, Elya E Moore, Journal of medical Internet research . 2012,第1期

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4. Study on Diffusion Mechanism of Viral Marketing Based on Social Networking Web Sites [C] . Ding Huiping Wuhan international conference on E-business . 2014

机译：基于社交网络网站的病毒营销扩散机制研究
5. The Mechanisms of Interpersonal Privacy in Social Networking Websites: A Study of Subconscious Processes, Social Network Analysis, and Fear of Social Exclusion. [D] . Hammer, Bryan. 2013

机译：社交网站中人际隐私的机制：潜意识过程，社交网络分析和对社会排斥的恐惧的研究。
6. Modeling and maximizing influence diffusion in social networks for viral marketing [O] . Wenjun Wang, W. Nick Street -1

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7. Multi-criteria approach to viral marketing campaign planning in social networks, based on real networks, network samples and synthetic networks [O] . Artur Karczmarczyk, Jarosław Jankowski, Jarosław Wątróbski 2019

机译：基于真实网络，网络样本和合成网络的社交网络中病毒营销活动计划的多标准方法

Study on Diffusion Mechanism of Viral Marketing Based on Social Networking Web Sites

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