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The Important of Enjoyment and Mobility for Continuance with Mobile Data Services

机译：享受和移动移动数据业务连续性的重要性

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摘要

This paper investigates the factors impacting users continuance intentions on using mobile data services.Specifically, a second-stage continuance model is revised and tested with a focus on both hedonic and utilitarian needs.The constructs of enjoyment and mobility are used to derive a set of hypotheses.An instrument is developed to collect data from 607 subjects.Statistical analyses such as structural equation modeling are conducted on collected data for hypotheses testing.The findings show that both utilitarian mobility and enjoyment constructs help to predict continuance intention toward mobile data services through smart phones.The salience of disconfirmation and beliefs in mobility and enjoyment drives satisfaction and attitude changes toward continuance intentions.Moreover, perceived mobility, enjoyment and satisfaction constructs jointly explained almost 80 percent of the variance in post-usage attitude.Theoretical and practical implications are also presented and discussed.
机译：本文研究了影响用户连续性意图使用移动数据服务的因素。具体而言，修订了第二阶段的连续性模型并以享乐和功利主义需求为重点进行了测试，使用享乐性和移动性的结构来推导一组开发了一种工具来收集607名受试者的数据。对收集的数据进行了统计分析，例如结构方程模型以进行假设检验。研究结果表明，功利性移动性和娱乐性结构都有助于通过智能预测移动数据服务的持续性意图对移动性和娱乐性的不认同感和信念的显着性驱使满意度和态度向持续性意图转变;此外，感知的移动性，享受性和满意度构成共同解释了近80％的使用后态度差异，在理论和实践意义上也是如此介绍和讨论。

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