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首页> 外文会议>Thirteenth Wuhan international conference on E-business >Understanding the Impact of Service Reputation on the Online Group-buying Behaviors
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Understanding the Impact of Service Reputation on the Online Group-buying Behaviors

机译：了解服务信誉对在线团购行为的影响

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It has been well recognized that vendors' reputation plays an important role in e-commerce.As a popular platform for promoting the services or products online, groupon websites have developed various reputation systems to assist the customers in making their purchase decisions.This paper performs an empirical study to investigate the impact of service reputation on the groupon buying behaviors using data from a major groupon website in China.A set of service reputation metrics is developed to measure the service reputation for different service providers, and the groupon buying behavior is measured by the amount of users participating in the corresponding collective buying activity.Correlation analysis is carried out to find out the relationship between the service reputation and the groupon purchase behaviors.Our research indicates the necessity for an improvement for the current service reputation systems of the groupon web sites.
机译：众所周知，供应商的声誉在电子商务中起着重要作用。作为一个在线推广服务或产品的流行平台，groupon网站已经开发了各种信誉系统来帮助客户做出购买决定。使用来自中国主要groupon网站的数据调查服务声誉对groupon购买行为的影响的实证研究。开发了一组服务声誉指标来衡量不同服务提供商的服务声誉，并测量groupon购买行为根据参与相应集体购买活动的用户数量进行相关分析，以找出服务声誉与groupon购买行为之间的关系。我们的研究表明有必要改善groupon当前的服务声誉系统网站。

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