Online Word-Of-Mouth and Mobile Product Reviews: An Experimental Investigation of the Mediating Role of Mobile Self Efficacy

著录项

• 来源
  《Thirteenth Wuhan international conference on E-business》|2014年|300-308|共9页
• 会议地点 Wuhan(CN)
• 作者

  Christopher P.Furner; Robert A.Zinko; Zhen Zhu; William McDowell; Adam Dalton;

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• 作者单位

  College of Business, East Carolina University, USA;

  School of Business, Newcastle University, Australia;

  School of Economics and Management, China University of Geosciences, PRC;

  College of Business, East Carolina University, USA;

  New South Whales Department of Primary Industries, Australia;

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• 会议组织
• 原文格式 PDF
• 正文语种 eng
• 中图分类 建筑结构;
• 关键词

  Mobile Self Efficacy; Mobile Reviews; Mobile Commerce; Word of Mouth;

  机译：移动自我效能感;移动评论;移动商务;口碑;