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首页> 外文会议>Thirteenth Wuhan international conference on E-business >The Trustworthiness of Online Reference Group and Participation Behavior of Crowd in Crowdsourcing e-Market
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The Trustworthiness of Online Reference Group and Participation Behavior of Crowd in Crowdsourcing e-Market

机译：在线参考群体的信任度与众包电子市场中人群的参与行为

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Crowdsourcing e-market provides a lot of advantages to solve problems of organizations, companies and individuals.As a result, it's important to develop an understanding of online reference group and participation behavior of crowd.The authors argue that reference group can obtain trustworthiness in the eyes of the crowd, such as integrity trustworthiness and ability trustworthiness.The trustworthiness of online reference group has influence on the participation behaviors of crowd.The authors test these ideas by examining the crowdsoucing process on zhubajie e-market in March 2012.When the perceived uncertainty is high, the effect of integrity trustworthiness on participation behavior is greater than ability trustworthiness.When the perceived uncertainty is low, the effect of ability trustworthiness on participation behavior is greater than integrity trustworthiness.
机译：众包电子市场为解决组织，公司和个人的问题提供了很多优势，因此，了解在线参考群体和人群的参与行为很重要。作者认为参考群体可以在社区中获得信任在线参考群体的信任度对人群的参与行为有影响.2012年3月，作者通过考察zhubajie电子市场上的人群寻找过程来检验这些想法。不确定性较高时，诚信度对参与行为的影响大于能力信任度。当感知不确定性较低时，能力信任度对参与行为的影响大于完整性信任度。

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