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首页> 外文会议>Wuhan international conference on E-business >The Trustworthiness of Online Reference Group and Participation Behavior of Crowd in Crowdsourcing e-Market
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The Trustworthiness of Online Reference Group and Participation Behavior of Crowd in Crowdsourcing e-Market

机译：在线参考群体的可信度和人群中众包电子市场的参与行为

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Crowdsourcing e-market provides a lot of advantages to solve problems of organizations, companies and individuals.As a result, it's important to develop an understanding of online reference group and participation behavior of crowd.The authors argue that reference group can obtain trustworthiness in the eyes of the crowd, such as integrity trustworthiness and ability trustworthiness.The trustworthiness of online reference group has influence on the participation behaviors of crowd.The authors test these ideas by examining the crowdsoucing process on zhubajie e-market in March 2012.When the perceived uncertainty is high, the effect of integrity trustworthiness on participation behavior is greater than ability trustworthiness.When the perceived uncertainty is low, the effect of ability trustworthiness on participation behavior is greater than integrity trustworthiness.
机译：众包的电子市场可以解决组织，公司和个人问题的许多优势。结果，了解对人群的在线参考群体和参与行为的理解是很重要的。该作者认为参考组可以获得可靠的责任人群的眼睛，如诚信可信度和能力可靠性。在线参考组的可信度对人群的参与行为影响。作者通过在2012年3月审查了Zhubajie E-Market上的众包武装过程来测试这些想法。当被感知时不确定性很高，诚信可靠性对参与行为的影响大于能力可信度。当感知的不确定性低时，能力可靠性对参与行为的影响大于诚信可信度。

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