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首页> 外文会议>World Workplace with Facilities America 2003 Conference amp; Expo v.1; 20031019-20031021; Dallas,TX; US >The What, Why, When, Who and How of Strategic Real Estate Planning (SREP)
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The What, Why, When, Who and How of Strategic Real Estate Planning (SREP)

机译：战略房地产计划的内容，原因，时间，对象和方式

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The July 2003 issue of The Economist magazine has an article entitled, Who Gets Eaten and Who Eats in which the authors ask "is recent history is making companies timorous in their strategic planning?" An impressive coterie of academics and management consultants weigh in on this discussion with their various theories. Most of the discussion centers around the wisdom of whether an organization should select the status quo as the departure point from which to begin their strategic planning processes or embrace completely the concepts of creative destruction and plunge ahead on that basis. An important message that can be taken from this article is that none of the experts questioned the validity of engaging in the basic exercise of strategic planning. None suggested jettisoning strategic planning because it takes too long or because the world is changing too fast. The authors state that, with regard to strategic planning, "The rewards for getting it right can be huge. But the punishment for getting it wrong can be death." While the arguments for the benefits of engaging in strategic real estate planning might be toned down a bit from this apocalyptic observation the overall point still stands; planning to meet an organization's real estate requirements is a vital component of a company's overall strategic business plan, and key to a company's ultimate survival and success.
机译：2003年7月，《经济学人》杂志刊登了一篇题为《谁被吞噬和谁被吞噬》的文章，作者在文章中问道：“最近的历史是否使公司在其战略规划方面处于不利地位？”令人信服的学者和管理顾问们以各种理论参与了这次讨论。大多数讨论都围绕组织是否应该选择现状作为出发点来开始其战略规划过程还是完全接受创造性破坏的概念并在此基础上大刀阔斧的智慧。可以从本文中获得的一个重要信息是，没有任何专家对参与战略计划基本练习的有效性提出质疑。没有人建议放弃战略规划，因为它花费的时间太长或世界变化太快。作者指出，就战略规划而言，“正确实现的回报可能是巨大的。但是，错误实现的惩罚可能是死亡。”尽管从世界末日的观察中可以淡化参与战略性房地产规划的好处的争论，但总体观点仍然存在。计划以满足组织的不动产需求是公司总体战略业务计划的重要组成部分，并且是公司最终生存和成功的关键。

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