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A Study On The Return Policy Of Perishable Goods Under Electronic Secondary Market

机译：电子二级市场下的易逝品退货政策研究

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The advance of business-to-business commerce has result in the establishment of many types of electronic marketplace. This paper focuses on a market exchange as the “secondary market” for the perishable goods——that is, for the resellers to disposal and acquisition of excess perishable goods inventory. Follow the method of Lee and Whang(2002), we develop a model of secondary market with given return policy. In this model, one manufacturer and n resellers compose a two-stage supply chain for perishable goods. The sale season is divided into two periods. At the beginning of first period,resellers order directly from the manufacturer, and at the beginning of second period, electronic secondary market opens,resellers can trade inventory among themselves in it. The manufacturer offer a return policy with given rebate γ for the leftover inventory at the end of second period. We endogenously derive the optimal decisions for the resellers, along with the equilibrium market price of the secondary market. And based on the analysis ofresellers’decisions, we deduce the optimal rebate γ for the maximization of manufacturer’s profit.
机译：企业对企业商务的发展导致建立了许多类型的电子市场。本文着眼于市场交换，将其作为易腐商品的“二级市场”，即，转销商处置和获取过多的易腐商品库存。遵循Lee and Whang（2002）的方法，我们开发了具有给定退货政策的二级市场模型。在此模型中，一个制造商和n个经销商组成了易腐商品的两阶段供应链。销售季节分为两个时期。在第一阶段开始时，经销商直接从制造商那里订购，而在第二阶段开始时，电子二级市场开放，经销商可以在其中进行库存之间的交易。制造商提供退货政策，并在第二期末为剩余的库存提供给定的回扣γ。我们内生地为转售商得出最优决策，以及二级市场的均衡市场价格。并且，根据对经销商决策的分析，我们得出了使制造商的利润最大化的最优返利γ。

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