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首页> 外文期刊>Journal of Political Economy >Dynamic Pricing Behavior in Perishable Goods Markets: Evidence from Secondary Markets for Major League Baseball Tickets
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Dynamic Pricing Behavior in Perishable Goods Markets: Evidence from Secondary Markets for Major League Baseball Tickets

机译:易腐商品市场中的动态定价行为:来自美国职业棒球大联盟门票二级市场的证据

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摘要

Sellers of perishable goods increasingly use dynamic pricing strategies as technology makes it easier to change prices and track inventory. This paper tests how accurately theoretical models of dynamic pricing describe sellers' behavior in secondary markets for event tickets, a classic example of a perishable good. It shows that the simplest dynamic pricing models describe very accurately both the pricing problem faced by sellers and how they behave, explaining why sellers cut prices dramatically, by 40 percent or more, as an event approaches. The estimates also imply that dynamic pricing is valuable, raising the average seller's expected payoff by around 16 percent.
机译:易腐商品的卖家越来越多地使用动态定价策略,因为技术使更改价格和跟踪库存变得更加容易。本文测试了动态定价的理论模型如何准确地描述事件门票在二级市场上卖家的行为,这是易腐商品的经典示例。它显示了最简单的动态定价模型非常准确地描述了卖家面临的定价问题及其行为方式,并解释了为什么随着事件的临近,卖家将价格大幅降低40%或更多。该估计还暗示动态定价很有价值,将平均卖方的预期收益提高了约16%。

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