语法隐喻及其隐含的劝说诉求——以2000-2016年美国总统竞选广告为例

摘要

Abstract

Contents

List of Tables

Chapter 1 Introduction

1．1 Research Background

1．2 Research Significance

1．3 Research Objectives

1．4 Research Methodology

1．5 Organization of the Thesis

Chapter 2 Literature Review

2．1 Views on Grammatical Metaphor

2．1．1 Studies on Grammatical Metaphor in Western Countries

2．1．2 Studies on Grammatical Metaphor in China

2．2 Overview of the Function of Persuasion

2．3 Overview of Advertising Discourse Analysis

Chapter 3 Theoretical Framework

3．1 Theory of Grammatical Metaphor

3．1．1 Ideational Grammatical Metaphor

3．1．2 Interpersonal Grammatical Metaphor

3．1．3 Textual Grammatical Metaphor

3．2 Fairclough’s Three-dimensional Model

Chapter 4 Grammatical Metaphors and Their Hidden Persuasive Appeal in Presidential Campaign Commercials

4．1 Data Collection and Analysis

4．2 Ideational Grammatical Metaphors in Presidential Campaign Commercials

4．2．1 Transitivity Grammatical Metaphor

4．2．2 Nominalization

4．3 Interpersonal Grammatical Metaphors in Presidential Campaign Commercials

4．3．1 Metaphors of Modality

4．3．2 Metaphors o fMood

4．4 Textual Grammatical Metaphors in Presidential Campaign Commercials

4．4．1 Meta-message Relation

4．4．2 Text Rererence

4．4．3 Internal Conjunction

4．4．4 Negotiating Texture

4．5 Hidden Persuasive Appeal in Grammatical Metaphors of Presidential Campaign Commercials

Chapter 5 Conclusion

5．1 Major Findings

5．2 Limitation of the Thesis

5．3 Suggestions for Further Studies

References

Appendix

Acknowledgments

声明