声明
ACKNOWLEDGEMENTS
摘要
CONTENTS
Chapter One Introduction
1．1 Background of the study
1．2 Significance
1．3 Literature Review
1．3．1 Defining International Competitiveness
1．3．2 Factors Affecting International Competitiveness
1．3．3 Tourism Competitiveness Models and Indicators
1．4 Framework of Thesis
1．5 Objectives and Methodology
1．5．1 General 0bjective
1．5．2 Specific 0bjectives
1．5．3 Methodology
1．6 Innovation of the Research and Limitations
Chapter Two．International Competitiveness of Tourism Industry and its affecting factors
2．1．3 Latest Developments in Tourism
2．2 International Competitiveness Concept and Measurement
2．2．1 Conceptualizing Tourism International competitiveness
2．2．2 Measuring International Competitiveness
2．3 Porters’Diamond Model
2．3．1 Factor Conditions
2．3．2 Demand conditions
2．3．3 Related and supporting industries
2．3．4 Firm strategy，structure and rivalry
2．3．5 Government and Chance
2．4 Factors affecting Tourism International Competitiveness
2．4．1 Demand Conditions based on Economic Indicators
2．4．3 Firm Strategy，Structure and Rivalry based on Emvironmental Indicators
2．3．4 Related and supporting industries：Infrastructure Development and Service Efficiency Indicators．
2．3．5 Factor Conditions based on Human Resource Indicator
Chapter Three An Overview of Zambia Tourism Industry Development
3．1 General Review of Zambia’s Tourism Industry
3．2 Further Developments and Investment Opportunities in Tourism
3．3 Comparison of Zambia’s Tourism Industry with Major Competitors
3．3．1 Tanzania
3．3．2 Kenya
2．3．3 Conclusion from Comparison
Chapter Four The Factors Affecting International Competitiveness of Tourism in Zambia
4．1 Description of Data Analysis
4．1．1 Simple Questionnaire
4．1．2 Questionnaire Results Composition
4．1．3 Opinion of Foreign Tourists
4．1．4 Opinion of Government and Tourism Industry Executives
4．2．Empirical Analysis of Selected Variables
4．2．1 Principal Component Analysis
4．2．2 Linear Regression Analysis
4．2．3 Discussion of Linear Regression Analysis Results
CHAPTER 5 CONCLUSlON AND RECOMMENDATION
5．1 Conclusion
5．2 Policy Recommendations
REFERENCES
APPENDICES
List of Tables and Figures
List of Acronyms
ANNEX
