封面
声明
CERTIFICATION
Acknowledgements
DEDICATION
中文摘要
英文摘要
目录
LIST OF TABLES
CHAPTER ONE
1.0 INTRODUCTION
1.1 Nigerian-Chinese Automobile Business Relationship and the Growing Influence of Basco Nigeria Limited:A Historical Overview
1.2 Nigeria’s Large Automobile Market and Basco’s Distributorship
1.3 Profile of Basco Nigeria Limited
1.4 Statement of the Problem
1.5 The Purpose of Research
1.6 Objectives and Scope of Research
1.7 Research Questions
1.8 Scope and Limitation of the Study
1.9 Research Methodology
1.10 Theoretical Framework
1.11 The implications of the theory to Basco Nigeria Ltd Auto Business Operations in Nigeria
1.12 Synopsis of Chapters
REFERENCES
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 Selling Approaches
2.2 Mastering the Business Environment
2.3 Marketing Information Strategies
2.4 Marketing Concept
2.5 Chinese Economic Transformation
2.6 Chinese Quantum Growth and Industrialisation
2.7 Chinese Modernization and Foreign Relations Strategies
2.8 Conquering the Business Environmental Forces
2.9 The Game Theory
2.10 Consumerism
2.11 Consumerism as the Market Basis
2.12 Business Diversification Strategies
REFERENCES
CHAPTER THREE
3.0 Background to Nigeria’s Automobile Industry
3.1 Nigerian Auto Brands, Companies, Marketers and Dealers
3.2 The Issues and Challenges in the Resuscitation of the Automobile Industry in Nigeria
3.3 The Widening Nigerian Automobile Market and Attraction of foreign Investment
3.4 The Entry of Chinese Auto Brands and their challenges
3.5 The Business Operations of Basco Nigeria Ltd in the Sales, Marketing and Distribution of Chinese Brand Automobiles and spare parts in Nigeria: Its Marketing Strategies
CHAPTER FOUR
4.0 The Challenges of Basco Nigeria Limited in the Auto-Market Business of Nigeria
4.1 The Nigeria harsh Business Environment
4.2 The Effects of Multiple Taxation Regime
4.3 Difficulties of Capital Formation and Assess to Bank Loans
4.4 The Epileptic Performance of Public Utilities
4.5 Unfavorable Government Policies
4.6 Corruption
4.7 Inflation
4.8 Dubious Activities of Chinese and Nigerian Businessmen
4.9 Substandard Products
4.10 Unethical Duplication of Brand Names by Chinese Manufacturers
4.11 By-Passing of Representatives
4.12 Disregard of Business Agreement Terms
4.13 The Challenges of Basco Co. in the Chinese Auto-Business and Future Prospects:The Elizade and Basco Experimentation with JAC Vehicles
REFERENCES
CHAPER 5
5.0 INTRODUCTION
5.1 CHARACTERISTICS OF THE STUDY POPULATION
5.4 REASON FOR SAMPLE CHOSEN
5.5 DATA COLLECTION
5.4 PERSONAL INTERVIEWS
5.5 SAMPLE SIZE AND TYPE
5.6 SAMPLING PROCUDURES
5.7 PROCEDURES FOR ANALYSING DATA COLLECTION
5.8 LIMITATION OF THE METHODOLOGY
CHAPTER SIX
6.0 INTRODUCTION
6.1 RESEARCH QUESTIONS
6.2 QUESTIONNAIRES RESPONDENTS
6.3 PERSONAL INFORMATION RESPONDENTS
6.4 SOURCE OF PRODUCTS
6.5 SOURCES OF FINANCE AND CONSTRAINTS
6.6 HOPEFUL SOURCES OF FINANCE IN THE FUTURE
6.7 DIFFICULTIES IN LOAN REPAYMENT
6.8 NATURE OF PROBLEMS IN LOAN REPAYMENT
6.9 MARKETING STRATEGY
6.10 MEDIA OF ADVERTISING
6.11 CHANNELS OF DISTRIBUTION
6.12 WORKERS INCENTIVES
6.13 GOVERNMENT POLICIES
6.14 WELFARE PACKAGES OF THE COMPANY
6.15 GROWTH RATE OF THE COMPANY
6.16 CHANGES IN THE BUSINESS/OPERATIONAL CAPACITY
6.17 COUNTRY OF ORIGIN OF COMPANY’S PRODUCT IMPORTS
6.18 VEHICULAR PRODUCTS IMPORTED FROM CHINA
6.19 PRODUCT BRANDS IMPORTED FROM CHINA AND OTHER COUNTRIES
6.20 NATURE OF CHALLENGES
6.21 PROSPECTS IN THE COMPANY’S FUTURE B?USINESS DEALS
CHAPTER 7
7.0 SUMMARY
7.1 STATEMENT OF FINDINGS
7.2 Conclusion
7.3 Implications of the Findings
7.4 Recommendations
7.5 Suggestions for further studies
BIBLIOGRAPHY
APPENDIX
QUESTIONNAIRE
