声明
ABSTRACT
摘要
Contents
List of Figures
List of Tables
List of Abbreviations
Chapter 1：Introduction
1．1 Research background and significance of the study
1．1．1 Theoretical framework
1．1．2 Statement of the problem
1．1．3 Significance of the study
1．2．1 Research on the development competitiveness of oil companies
1．2．2 Researeh on the competitiveness of the“KazMunayGas’’Company
1．2．3 Review and evaluation of related research
1．2．4 Prerequisites for participation in the global oil market
1．3 Research methodology
1．3．1 Research methods
1．4 Research Innovation
Chapter 2：Definition of Related Concepts and Theoretical Basis
2．1 Definition of the concept of enterprise competitiveness
2．1．1 Enterprise competitiveness
2．1．2 Composition of enterprise competitiveness
2．2．1 Comparative advantage theory
2．2．2 Core conlpetitiVeness theory
Chapter 3：Operational status of the‘‘KazMunayGas’’Company
3．1 The history of the development of the“KazMunayGas”Company
3．2 Problems in the development of the‘‘KazMunayGas’’Company
Chapter 4：Analysis of the Current Competitiveness of the‘‘KazMunayGas’’Company
4．1 Analysis of the external environment of the enterprise based on PEST
4．1．1 Analysis of political environment
4．1．2 Economic environment analysis
4．1．3 Analysis of social environment
4．1．4 Technical environment analysis
4．2 Enterprise internal environment analysis
4．2．1 Organizational structure of the‘‘KazMunayGas’’Company
4．2．2 Human resource management of the“KazMunayGas’’Company
4．2．3 The current status of the core business operations of the‘‘KazMunayGas’’Company
4．3 SWOT-based enterprise eompetitiveness analysis
4．3．1 Analysis of oil and gas reserves
4．3．2 Scale strength analysis
4．3．3 Analysis of scientific research technology
4．3．4 SWOT analysis summary
Chapter 5：Competitiveness Improvement Path of the‘‘KazMunayGas’’Company
5．1．2 Principles of sustainable development
5．1．3 Safety principles
5．1．4 Principles of capital appreciation
5．1．5 The principle of differentiated advantage
5．2 Selection of the “KazMunayGas’’ Company competitiveness im provement path
5．2．1 Influencing factors of enterprise competitiveness improvement path
5．2．2 The path selection of the“KazMunayGas’’Company competitiveness construction
5．3 Guarantee measures for the“KazMunayGas’’Company competitiveness enhancement
5．3．1 Technology innovation strategy
5．3．2 Organizational management and operational strategies
5．3．3 Marketing brand strategy
5．4 Risk prevention measures of the “KazMunayGas” Company competitiveness
5．4．2 Strengthen the multi-cultural construction of enterprises and lead the harmonious development of oil and gas exploration and development
5．4．3 Strengthen the identification,management and control of risks
Chapter 6：Conclusion
References
Acknowledgements
Introduction of the author and professor
北京化工大学;
