英文微博广告语言文体特征研究——以Twitter为例

声明

ACKNOWLEDGMENTS

摘要

ABSTRACT

CONTENTS

List of Tables

List of Figures

CHAPTER ONE INTRODUCTION

1．1 Need for the study

1．2 Significance of the study

1．3 Structure of the thesis

CHAPTER TWO LITERATURE REVIEW

2．1 Definition and Key Concepts

2．2 Features of Microblog and Twitter

2．2．1 Simplicity

2．2．2 Instantaneity

2．2．3 Interactivity

2．2．4 Mobility

3．1 Studies on Advertising Language

3．2 Studies on Microbiog Advertising Language

3．3 Stylisties

3．3．1 Phonological Level

3．3．2 Graphological Level

3．3．3 Syntactic level

3．3．4 Lexical level

3．3．5 Rhetorical level

3．4 Register Theory for Contextual Analysis

3．4．1 field of discourse

3．4．2 Tenor of Discourse

3．4．3 Mode of Discourse

CHAPTER THREE RESEARCH METHODOLOGY

3．1 Research Questions

3．2 Research Methods

3．2．1 Source of Data

3．2．2 Collection Criteria and Data Size

3．2．3 Treatment of the Data

Chapter Four DATA DISCUSSlON AND FINDINGS

4．1 Graphlogical Level Study

4．1．1 Supemormal use of punctuation

4．1．2 Frequent use of Emoticons

4．1．3 Typography

4．2 Syntactical Level Study

4．2．1 Flexible Use of Simple Sentence and Complex Sentence

4．2．2 Mixed Employment of Sentence Patterns

4．2．3 Frequent Use of Active Voice

4．2．4 Frequent Use of Minor Sentence

4．2．5 Frequent Use of Simple Present Tense

4．3 Lexical level Study

4．3．1 Flexible Use of Monosyllabic Verbs

4．3．2 Frequent Use of Approving Adjectives,Adverbs and Nouns

4．3．3 Frequent Use of Comparative and Superlative Degrees

4．3．4 Frequent Use of Compound Modifiers

4．4 Rhetorical level Study

4．4．1 Personification

4．4．2 Repetition

4．5 Contextual Analysis in Terms of Register Theory

4．5．1 Field of Diseourse

4．5．2 Tenor of Discourse

4．5．3 Mode of Discourse

CHAPTER FIVE CONCLUSION

5．1 Major Findings

5．1．1 The Graphological Features of Microblog Ad Language

5．1．2 The Lexical Features of Microblog Ad Language

5．1．3 The Syntactical Features of Microblog Advetising Language

5．1．4 The Rhetorical Features of Mieroblog Ad Language

5．3 Limitation of the Study

5．4 Significance of the Study and Suggestions for Further Research

Reference

APPENDIX

个人简历 在读期间发表的学术论文与研究成果