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首页> 外文学位 >Risky business: The rise and fall of WTSN and the commercial representation of women's sport in Canada.
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Risky business: The rise and fall of WTSN and the commercial representation of women's sport in Canada.

机译：有风险的业务：WTSN的兴衰以及加拿大女子体育的商业代表。

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摘要

The purpose of this dissertation is to better understand the relationship between political economy, cultural policy, and the strategies employed in attempts to address representational deficits in the media. While broadly examining sport, the primary focus of this study is on WTSN (Women's Television Sports Network), the world's first 24 hour, digital television network exclusively dedicated to broadcasting women's sports. WTSN launched in the fan of 2001 and was curtailed in the fan of 2003. Network executives cited low advertising revenues and audience ratings as reasons for suspending broadcasting operations. I argue that the demise and failure of WTSN (a commercial network) can be explained not only in economic terms but in ideological and gendered terms as well.;Drawing from political economy and feminist theory I demonstrate how the representation of women's sports on WTSN was progressive and in stark contrast to the themes reported on in previous studies that have documented sport media. This analysis also shows how the economic imperative has been previously overlooked as an ideological factor in media representation and has therefore impeded the effective implementation of marginal voices in the Canadian sport media.;Three foci illustrate the sociological implications for entrusting commercial media with the task of addressing representational deficits: (1) An analysis of the major inconsistencies in Canadian broadcast policy with regards to digital television and the promotion of culture that is informed by the opinions of media workers; (2) A content analysis of the programming produced by WTSN that contrasts findings of the representation of women's sports in previous studies; and, (3) A normative discussion of how women's sports can be used to address representational deficits in the media through a consideration of the relationship between public interest issues and those of the feminist project.
机译：本文的目的是为了更好地理解政治经济学，文化政策以及试图解决媒体中代表性缺陷的策略之间的关系。在广泛研究体育运动的同时，本研究的主要重点是WTSN（妇女电视体育网络），这是世界上第一个24小时专用于广播妇女体育的数字电视网络。 WTSN于2001年成立，而2003年受到限制。网络高管指出，广告收入和收视率偏低是暂停广播业务的原因。我认为，WTSN（商业网络）的灭亡和失败不仅可以用经济学术语来解释，也可以用意识形态和性别方面的术语来解释。与先前记录体育媒体报道的主题形成鲜明对比。该分析还表明，经济上的当务之急是如何先前被媒体表达中的意识形态因素所忽视，并因此阻碍了加拿大体育媒体中边际声音的有效实施。三个焦点说明了将商业媒体委托给商业媒体的社会学意义解决代表性不足的问题：（1）根据媒体工作者的意见，对加拿大广播政策在数字电视和文化促进方面的主要矛盾进行分析； （2）对WTSN制作的节目进行内容分析，以对比以往研究中妇女体育代表性的发现； （3）关于如何通过考虑公共利益问题和女权主义项目之间的关系来解决妇女运动问题的规范性讨论。

著录项

  • 作者

    Neverson, Nicole.;

  • 作者单位

    McMaster University (Canada).;

  • 授予单位 McMaster University (Canada).;
  • 学科 Canadian Studies.;Mass Communications.;Womens Studies.
  • 学位 Ph.D.
  • 年度 2008
  • 页码 331 p.
  • 总页数 331
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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