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Re-interpreting Japanomania: Transnational media, national identity and the restyling of politics in Taiwan.

机译：重新诠释日本狂：跨国媒体，民族认同和台湾政治的重塑。

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摘要

This dissertation offers a historical and cultural analysis of the highly controversial Japanomania phenomenon in East Asia with a special focus on post-authoritarian Taiwan. Despite its colonial relations with Japan and its relatively small population of twenty-three million, Taiwan has become the largest market for Japanese trendy dramas outside Japan in the late 1990s and early 2000s. Attracted by these Japanese idol dramas, pop music and fashion, many Taiwanese youths became loyal to anything Japanese. The Japanomania phenomenon in Taiwan aroused stringent public condemnation for being detrimental to national pride and was commonly regarded as a social pathology. I offer my intervention into this debate by arguing that Japanomania consumption has little to do with nostalgia towards Japanese colonization. Rather, Japanomania is best understood as a response to the particular, lived conditions of the generation of Taiwanese who came of age in the 1990s. Given the prevalence of Japanomania among this generation, and given the fact that this was the same generation of young voters who were key to the election of the first opposition party President in 2000, it is remarkable that the connections between these two significant youth movements have been overlooked in existing scholarship. Based on my research and on my own lived experience and participation in both of these movements, I argue that Japanomania discourse in fact played a crucial role in Taiwan's democratization and nation-building in the 1990s.;To de-mystify the intensive consumption of Japanese popular culture in Taiwan, I critically analyze interviews, online Bulletin Board Systems (BBS), historical archives, Japanese TV dramas, and political campaign materials. Such mediated forms give us access to the fluid and mobile field of subject formation in a transitional society. I conclude that transnational culture serves as a medium for Taiwanese politics, and for the current fourth generation in particular. In addition, I suggest that transcultural consumption has political potential not only in Taiwan but also in other contexts such as the United States, Latin America, Europe, and Southeast Asia. This dissertation tackles some of the most fundamental questions in communication studies: the influence of media on politics and the role that people play in making meaning in the context of democratization and globalization. By creating a dialog between this East Asian cultural phenomenon and Western critical theories of culture and globalization, my research also contributes to the development of a multilevel and multicultural approach to discourse, audience studies and globalization studies.
机译：本文对东亚地区备受争议的日本狂热现象进行了历史和文化分析，重点是后威权主义的台湾。尽管台湾与日本具有殖民关系，人口相对较少，但只有两千三百万，台湾在1990年代末和2000年代初已成为日本境外日本新潮戏剧的最大市场。这些台湾偶像戏剧，流行音乐和时尚吸引了许多台湾年轻人，他们对日本人产生了忠诚。台湾的“日本狂”现象因损害民族自豪感而引起社会严厉谴责，并被普遍认为是一种社会病态。我通过辩论认为日本狂热消费与对日本殖民的怀旧关系不大，为这次辩论提供了干预。相反，日本狂热最好理解为对1990年代成年的台湾一代人的特殊生活条件的回应。鉴于这一年龄段的日本狂热症普遍存在，并且由于这一代年轻选民是2000年第一届反对党主席选举的关键，这一事实值得注意的是，这两个重要的青年运动之间的联系在现有奖学金中被忽略了。根据我的研究和自己的生活经验以及对这两个运动的参与，我认为，日本狂人的话语实际上在1990年代台湾的民主化和建国中起着至关重要的作用。我对台湾的流行文化进行批判性分析，包括访谈，在线公告系统（BBS），历史档案，日本电视剧和政治竞选材料。这种中介形式使我们能够进入转型社会中主体形成的流动领域。我的结论是，跨国文化是台湾政治，尤其是当前第四代政治的媒介。此外，我建议跨文化消费不仅在台湾，而且在美国，拉丁美洲，欧洲和东南亚等其他地区也具有政治潜力。这篇论文解决了传播研究中的一些最基本的问题：媒体对政治的影响以及人们在民主化和全球化背景下发挥意义的作用。通过在这种东亚文化现象与西方文化和全球化的批判理论之间建立对话，我的研究还为话语，受众研究和全球化研究的多层次和多元文化方法的发展做出了贡献。

著录项

  • 作者

    Yang, Hsin-Yen.;

  • 作者单位

    The University of Iowa.;

  • 授予单位 The University of Iowa.;
  • 学科 Asian Studies.;Mass Communications.
  • 学位 Ph.D.
  • 年度 2010
  • 页码 170 p.
  • 总页数 170
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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