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Brand community interface design: An adapted method for user experience research.

机译：品牌社区界面设计：一种适合用户体验研究的方法。

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摘要

As the field of user experience research grows, it is logical for its selection of methods to grow as well. This dissertation seeks to shed light on a research method traditionally used in other fields (namely, philosophy and more recently, marketing and consumer behavior) and how that method can be adapted and applied to user experience research. The goal is to investigate the method of existential phenomenology and the use of phenomenological interviews in order to determine if it is an appropriate research method for the constructivist approach to user experience. This dissertation begins by familiarizing the reader with three main areas of study that were employed to inform the research: usability and user experience, brand communities, and identity and the act of identification. Next, the method of existential phenomenology is addressed and the exact research process performed for the project is explained. Results from the interviews and their initial analysis via multiple coding strategies are described. Finally, analysis and application of the results are presented in an effort to demonstrate how designers can employ existential phenomenology and phenomenological interviews to inform interface design. Based on the findings of the project, this adapted method can be considered a "constructivist" approach to user experience research and it does provide actionable results that can be employed by designers to inform interpellative interfaces.
机译：随着用户体验研究领域的增长，选择方法也随之增长是合乎逻辑的。本文旨在阐明一种传统上用于其他领域的研究方法（即哲学，最近涉及市场营销和消费者行为），以及该方法如何适用于用户体验研究。目的是研究存在现象学的方法和现象学访谈的使用，以确定对于建构主义的用户体验方法是否合适的研究方法。本文首先通过使读者熟悉三个主要研究领域来为研究提供信息：可用性和用户体验，品牌社区以及身份和识别行为。接下来，讨论了存在现象学的方法，并解释了对该项目进行的确切研究过程。描述了访谈的结果以及通过多种编码策略进行的初步分析。最后，对结果进行分析和应用，以试图证明设计人员如何利用存在的现象学和现象学访谈来为界面设计提供信息。根据项目的发现，可以将这种经过改进的方法视为用户体验研究的“建构主义”方法，并且确实提供了可操作的结果，设计人员可以使用这些结果来告知交互界面。

著录项

  • 作者

    Christiansen, Heather Dunn.;

  • 作者单位

    Clemson University.;

  • 授予单位 Clemson University.;
  • 学科 Communication.;Web studies.;Experimental psychology.;Marketing.
  • 学位 Ph.D.
  • 年度 2016
  • 页码 253 p.
  • 总页数 253
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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