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Factors influencing the adoption of open access publishing.

机译：影响采用开放获取发布的因素。

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The goal of this research was to identify the factors affecting scientists' adoption of open access publishing and to examine the extent to which these factors influenced the adoption. As an innovative way to disseminate scholarly information, open access journals offer many benefits that would have been impossible in traditional scholarly journals. Despite the increasing popularity, research-oriented publications have been few on the topic of open access, and there has been a lack of understanding of the adoption of open access publishing, which is becoming a hindrance to effective promotion and evaluation of open access journals. Drawing upon Everette Rogers' diffusion of innovation theory and Icek Ajzen's theory of planned behavior, this research examined (1) the factors influencing scientists' intention to publish in open access journals, (2) the measurement scale for each factor, and (3) the relative importance of these factors. To ensure the reliability and validity of survey instrument, this research conducted an elicitation study that comprised pilot interviews, content analysis, operationalization, and evaluation of initial items. A total of 1,104 scientists responded to a Web-based survey. The data analysis identified eleven factors and found that six attitudinal, two perceived control factors and one demographic factor out of the eleven significantly influenced the intention of open access publishing. The social influence and perceived topical compatibility factors appeared to be insignificant for the adoption. The influence of these factors, however, varied among the groups with different tenure status. Prior experience with and knowledge of open access publishing was a significant factor to motivate scientists to adopt open access publishing in general, but the perceived benefit of being visible was considered more important by tenured scientists than by untenured and not-applicable scientists. The untenured and not-applicable groups perceived the benefits of career matters as a more important factor. The findings of this research contribute to our understanding of scientists' perceptions of and behavior in adopting open access publishing as well as of the measurement scales. Open access publishers and research libraries may also use the results as guidelines in promoting open access publishing and evaluating open access journals respectively.
机译：这项研究的目的是确定影响科学家采用开放获取出版的因素，并研究这些因素在何种程度上影响采用开放获取。作为传播学术信息的创新方式，开放获取期刊具有许多传统学术期刊无法企及的优势。尽管越来越受欢迎，但以研究为导向的出版物很少涉及开放获取，并且对采用开放获取出版缺乏了解，这正成为有效推广和评估开放获取期刊的障碍。基于Everette Rogers的创新理论和Icek Ajzen的计划行为理论的传播，这项研究调查了（1）影响科学家在开放获取期刊上发表论文意图的因素，（2）每个因素的度量标准，以及（3）这些因素的相对重要性。为了确保调查仪器的可靠性和有效性，本研究进行了一项启发性研究，包括飞行员访谈，内容分析，可操作性和初始项目评估。共有1,104位科学家对基于Web的调查做出了回应。数据分析确定了11个因素，发现11个因素中的6个态度，2个感知控制因素和1个人口统计学因素显着影响了开放获取发布的意图。社会影响力和感知的话题相容性因素对于采用而言似乎微不足道。但是，这些因素的影响在具有不同任期状态的群体中各不相同。拥有开放访问出版的先验经验和知识是激励科学家普遍采用开放访问出版的重要因素，但是终身科学家认为其可见性的好处比未受聘和不适用的科学家更为重要。没有任期的人和不适用的群体将职业问题的好处视为更重要的因素。这项研究的发现有助于我们理解科学家对采用开放获取出版以及度量标准的看法和行为。开放获取出版商和研究图书馆也可以将结果用作指导，分别促进开放获取出版和评估开放获取期刊。

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