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A study of large hotel occupancy rates on the island of St. Lucia.

机译：对圣卢西亚岛上大型酒店的入住率的研究。

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摘要

Over the past several years, some hotels in St. Lucia, Caribbean have experienced declining occupancy rates and revenues. The failure of general managers of large hotels on the island to increase and sustain occupancy levels may threaten the economic stability of the island. The purpose of this multiple case study was to explore strategies that general managers from 3 large hotels on the island in St. Lucia have used to increase and sustain occupancy levels in their hotels. The general managers selected for each case had over 15 years of experience in managing large hotels in St. Lucia. The conceptual framework applied in this study was system theory. Data were collected from hotel general manager interviews, review of government gazettes, select social media sources, and personal hotel property observations. The results of the interviews were analyzed and coded. Review of documents and property observations provided supporting information that corroborated the findings of the interviews. Methodological triangulation and member checking were used to interpret and analyze the data. At the conclusion, the following 4 theme collations were identified: marketing, air transportation, guest experience, and product development. The conclusions yielded that increased occupancy rates were dependent on the alignment of the hotel operational model, the services provided, and meeting customer expectations. Implications for social change include the possible creation and sustaining of new jobs in the hotel sector as well as in other possible sectors, such as construction, financing, and material supplies.
机译：在过去的几年中，加勒比海圣卢西亚的一些酒店的入住率和收入都在下降。岛上大型酒店的总经理未能增加和维持入住率可能会威胁岛上的经济稳定。这个多案例研究的目的是探索圣卢西亚岛上3家大型酒店的总经理用来增加和维持其酒店入住率的策略。为每个案例选择的总经理在管理圣卢西亚大型酒店方面拥有超过15年的经验。在这项研究中应用的概念框架是系统理论。数据是从酒店总经理的访谈，政府公报的审查，精选的社交媒体资源以及个人酒店财产观察中收集的。采访的结果进行了分析和编码。对文件和财产观察的审查提供了佐证面谈结果的辅助信息。使用方法三角剖分和成员检查来解释和分析数据。最后，确定了以下4个主题整理：市场营销，航空运输，来宾体验和产品开发。结论表明，入住率的增加取决于酒店运营模式，提供的服务以及是否满足客户期望的调整。对社会变革的影响包括可能在酒店部门以及其他可能的部门（例如建筑，融资和物资供应）中创造和维持新的就业机会。

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  • 作者

    Matthew, Sean J.;

  • 作者单位

    Walden University.;

  • 授予单位 Walden University.;
  • 学科 Business administration.;Recreation.;Marketing.
  • 学位 D.B.A.
  • 年度 2016
  • 页码 172 p.
  • 总页数 172
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 建筑科学;
  • 关键词

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