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Incentive issues in software reuse and inventory as a driver of demand.

机译：软件重用和库存中的激励问题是需求的驱动力。

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摘要

We examine two issues in two essays: The first study develops optimal transfer pricing schemes that manage software reuse in incremental software development, namely, a development regime wherein users begin utilizing parts of the system that are released to them even before the entire system is completed. In this setting, conflicts can arise between developers and users from divergent interests concerning the release of functionalities in the project. The release of functionalities is influenced by reuse, i.e., the effort spent by the development team to write code that can be re-used within the same project, or in future projects. For example, the development team may choose to spend extra effort to make certain portions of the system reusable because doing so could reduce the effort needed to develop the entire system. However, the additional effort spent on reuse could delay the release of some critical functionality, making such a strategy sub-optimal for the users. Thus, optimal reuse decisions for developers and users could be different. In addition, from the firm's perspective, reuse decisions must not only balance the objectives of developers and users for the current project, but reuse effort may be spent to benefit future projects. Our study also highlights the fact that reuse may not always be beneficial for the firm. To this end, we consider different instances of the user-developer conflict and provide transfer pricing schemes that operate under information asymmetry and achieve two key properties: firm-level optimality and truth revelation.;In the second essay, we report impact of capacity decisions in the online video rental industry. Word-of-Mouth (WOM) has been recognized as one of the most influential resources of information transmission especially for the experience goods. It has been shown that a higher volume of WOM has a positive effect on increasing the demand for a certain product. In addition to the WOM-sales interdependence, there is also dependence between sales and inventory. It is a well-studied concept that sales are affected by the inventory. An inadequate inventory management may result with lost sales in two aspects: One is the loss of the demand (direct effect) because of unavailability of the product in the inventory, and the other one is the loss of the possible demand which would have been created through WOM (indirect effect). The sales-inventory dependence becomes more important when the seller cannot replenish its inventory after determining the initial stock level for a product. In this study, we consider an online DVD rental system. We make an empirical analysis of movie rental dynamics. Considering the WOM, we find that a larger initial capacity of a given movie title results in an increase in the number of rentals.
机译：我们在两篇文章中研究了两个问题：第一项研究开发了最佳的转让定价方案，用于管理增量软件开发中的软件重用，即一种开发方案，其中用户甚至在整个系统完成之前就开始使用已发布给他们的系统部分。在这种情况下，开发人员和用户之间可能会因项目功能发布方面的不同利益而产生冲突。功能的发布受重用的影响，即开发团队花费的精力编写可在同一项目或将来的项目中重复使用的代码。例如，开发团队可以选择花费额外的精力来使系统的某些部分可重用，因为这样做可以减少开发整个系统所需的精力。但是，花在重用上的额外工作可能会延迟某些关键功能的发布，从而使这种策略对用户而言不是最佳选择。因此，针对开发人员和用户的最佳重用决策可能会有所不同。此外，从公司的角度来看，重用决策不仅必须平衡当前项目的开发人员和用户的目标，而且可能要花费重用精力来使将来的项目受益。我们的研究还强调了这样一个事实，即重用可能并不总是对公司有利。为此，我们考虑了用户与开发人员冲突的不同情况，并提供了在信息不对称下运行并实现两个关键属性的转让定价方案：公司层面的最优性和真实性启示。在第二篇文章中，我们报告了容量决策的影响在线视频租赁行业。口碑（WOM）已被认为是最有影响力的信息传输资源之一，尤其是对于体验产品。已经显示出更高量的WOM对增加对某种产品的需求具有积极作用。除了WOM与销售之间的相互依存关系外，销售与库存之间也存在依存关系。一个经过仔细研究的概念认为，销售会受到库存的影响。库存管理不足可能会导致销售损失，其原因有两个方面：一方面是由于库存中产品不可用而导致的需求损失（直接影响），另一方面是由于本来可能造成的需求损失通过WOM（间接效果）。当卖方在确定产品的初始库存水平后无法补充其库存时，销售库存依赖性就变得更加重要。在这项研究中，我们考虑了在线DVD出租系统。我们对电影租赁动态进行了实证分析。考虑到WOM，我们发现给定电影标题的较大初始容量会导致租金增加。

著录项

  • 作者

    Ceran, Yasin.;

  • 作者单位

    The University of Texas at Dallas.;

  • 授予单位 The University of Texas at Dallas.;
  • 学科 Business Administration Management.;Business Administration Marketing.
  • 学位 Ph.D.
  • 年度 2013
  • 页码 96 p.
  • 总页数 96
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 康复医学;
  • 关键词

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