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Public relations in the music business: How publicists continue to improve a changing industry.

机译：音乐行业的公共关系：公关人员如何继续改善瞬息万变的行业。

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This paper examines public relations professionals and how vital they have grown to be within the music industry. More specifically, this thesis explores a publicist's responsibilities in the changing industry and effective strategies that have reduced the importance of record companies in an artist's career. The old model of doing business is rapidly becoming obsolete.

机译：本文研究了公共关系专业人士，以及他们在音乐行业中成长的重要性。更具体地说，本文探讨了公关人员在瞬息万变的行业中的责任以及有效的策略，这些策略降低了唱片公司在艺术家职业生涯中的重要性。旧的经商模式正在迅速过时。

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作者
Markell, Amanda.;
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作者单位

University of Southern California.;

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授予单位 University of Southern California.;
学科 Music.;Mass communication.;Marketing.
学位 M.A.
年度 2013
页码 61 p.
总页数 61
原文格式 PDF
正文语种 eng
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Public relations in the music business: How publicists continue to improve a changing industry.

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