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Meeting the Demand for Local Food in West Virginia: An analysis of factors influencing producers' market participation and expansion decisions.

机译：满足西弗吉尼亚州对当地食品的需求：分析影响生产商市场参与和扩张决策的因素。

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摘要

Increasing demand in local food markets in WV offers a new or enhanced income generation opportunity to small producers. An ostensible gap in supply to meet this demand sparks an investigation of the factors that influence producers' decisions, as reflected by their behavior and intentions, to participate and expand in local food markets. The factors that influence both the behavior of current commercial producers and potential new entrants are identified through analysis of data collected through a survey of producers identified by field professionals. Specifically, the influence of motivational and place-based sociocultural characteristics, based on guidance from social psychology Theory of Planned Behavior, is examined within an economic framework of market participation and supply. Interest among non-commercial producers is identified and poses to be a plausible source of enhanced supply in local food markets in addition to expansion among current producers. Models of market participation behavior and supply response, using a probit model and OLS regression, indicated significant influence of motivational factors such as reasons for entering farming, influence of social context, and attitudes towards diversification of income to reduce risk. Probit model results indicate that past concerns such as time limitation and perceptions of lack of profitability limit intentions to participate in the market among current non-commercial producers, whereas past concerns about food safety and distance to market do not appear to limit those intentions. Probit model results of expansion intentions indicate the predominant influence of access to resources and farm-level factors as opposed to motivational factors on expansion. The importance of farm succession to sales volume and expansion intentions is salient. Interventions that will be successful at facilitating new entrants to market and expansion among current commercial producers must be tailored to producer values and sociocultural norms in addition to addressing resource barriers and skills. Specifically, facilitation of farm succession, implementation of marketing models that overcome distance to market and producer time and risk constraints, and education and technical assistance that is sensitive to sociocultural norms and values in general are potential leverage points. The analysis of market participation in addition to supply volume is determined to be an important aspect of analysis of supply response in local food markets in WV.
机译：WV当地食品市场需求的增加为小生产者提供了新的或增加的创收机会。满足需求的明显供应缺口引发了对影响生产者决策的因素的调查，这些行为由生产者的行为和意图反映，他们参与并扩大了当地食品市场。通过对由现场专业人员确定的生产者进行的调查收集的数据进行分析，从而确定影响当前商业生产者和潜在新进入者行为的因素。具体而言，在市场参与和供应的经济框架内，基于计划行为的社会心理学理论的指导，研究了动机和基于场所的社会文化特征的影响。确认了非商业生产者的兴趣，并认为这是除了当前生产者之间的扩张之外，当地食品市场供应增加的合理来源。使用概率模型和OLS回归的市场参与行为和供应响应模型表明了动机因素的重大影响，例如进入农业的原因，社会环境的影响以及对收入多样化以降低风险的态度。 Probit模型的结果表明，过去的担忧（例如时间限制和缺乏盈利能力的感知）限制了当前非商业生产者参与市场的意图，而过去对食品安全性和与市场距离的担忧似乎并未限制这些意图。扩张意向的概率模型结果表明，获取资源和农场一级因素的主要影响，而不是动机因素对扩张的影响。农场继承对销量和扩张意向的重要性是显而易见的。除了能够解决资源壁垒和技能外，还必须针对生产者的价值和社会文化规范量身定制干预措施，这些干预措施将能够成功地促进新进入市场的人和当前商业生产者之间的扩张。具体而言，促进农场继任，实施克服距市场和生产者时间的距离和风险限制的营销模式以及对社会文化规范和价值观敏感的教育和技术援助通常是潜在的杠杆点。除供应量外，对市场参与的分析被确定为WV本地食品市场中对供应响应的分析的重要方面。

著录项

  • 作者

    Oldham, Ruth Mary.;

  • 作者单位

    West Virginia University.;

  • 授予单位 West Virginia University.;
  • 学科 Economics Agricultural.
  • 学位 M.S.
  • 年度 2013
  • 页码 184 p.
  • 总页数 184
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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